Tuesday, December 15, 2020

KIA RIO NAMED “BEST CPO VALUE IN AMERICA” BY VINCENTRIC

Stylish Sedan Honored in the Subcompact Category

  • Rio recognized for high value and long-term low cost of ownership versus others in its segment
  • Vincentric award underscores Kia’s outstanding long-term reliability coupled with an outstanding warranty

IRVINE, Calif., December 15, 2020 – The sporty Rio sedan has been honored as a 2021 Vincentric “Best Certified Pre-Owned Value in America” award winner in the Subcompact category.  With an ownership cost 2.8-percent lower than expected for its segment, Rio outperformed seven competitors to clinch the win.

“Rio being honored as a ‘Best CPO Value in America’ by Vincentric is validation of Kia’s winning ‘Give It Everything’ spirit,” said Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America.  “Kia’s commitment to reliability, innovation and driver satisfaction ensures Kia vehicles withstand the test of time.”

Vincentric, a leading source of cost-of-ownership data and analysis within the automotive industry analyzed over 15,000 vehicle configurations using eight cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. The costs were measured after incorporating the specific certified pre-owned warranty offered by the manufacturer while also applying mileage requirements necessary to be authorized as an OEM CPO vehicle. Each CPO vehicle was evaluated in all 50 states plus Washington DC, with the assumption that each would be driven 15,000 miles annually over five years.

“The Kia Rio had a best-in-class performance in the 2021 Vincentric Best CPO Value in America Awards, helped by its low maintenance and repair costs,” said David Wurster, President of Vincentric.  The Rio proved its strong CPO value by outperforming its competitors in the Subcompact segment, making it a smart choice for consumers.”

KMA’s CPO program accepts only Kia vehicles that are five years or newer with fewer than 60,000 miles on the odometer, and requires a meticulous 164-point Quality Assurance inspection by certified Kia technicians.  CPO vehicles also come with a 10-year /100,000-mile limited powertrain warranty1 and 12-month /12,000 mile-Platinum Coverage2.  Whether it’s sporty sedans or undeniably capable SUVs and CUVs that drivers dream of, customers get a great price matched with superb quality, bypassing the stress, risk and uncertainty that typically comes with buying a previously owned vehicle.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

   

1 The Kia CPO 10-year/100,000-mile limited warranty program begins on the original in-service date of vehicle and odometer mile “0.” The limited warranty program includes the remainder of roadside assistance, powertrain coverage and the New Vehicle Limited Warranty (Basic). See retailer for details or go to kia.com.

2 Platinum Coverage begins on the vehicle purchase date and odometer reading on purchase date. Platinum Coverage is limited; for exact coverages, exclusions and limitations, please review CPO contract or see retailer for details.

Press Release Information Accuracy Disclaimer

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Thursday, December 10, 2020

KIA SELTOS AND TELLURIDE EARN THREE TOP HONORS IN 2021 KELLEY BLUE BOOK BEST BUY AWARDS

Seltos Wins Best New Model and Best Subcompact SUV, Telluride is a Repeat Winner

  • All-new Seltos follows in footsteps of successful Telluride with two category wins
  • Telluride is named “Best Three-Row Midsize SUV” for second consecutive year

IRVINE, Calif., December 10, 2020 – The Kia Seltos has been named a winner in two categories of Kelley Blue Book’s 2021 Best Buy Awards, earning the top spot in both the Best New Model and Subcompact SUV segments. Meanwhile, the Telluride beat the competition for the second year in a row to earn the title of Best Three-Row Midsize SUV.

“The Kelley Blue Book Best Buy Awards are highly regarded among consumers and the industry and we’re incredibly honored to be included again,” said Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America. “We’re proud the experts at KBB.com have taken notice the Telluride isn’t just a one-hit wonder for the Kia brand – its award-winning formula is being infused into our newer models and the Seltos is proof positive that it’s translating well across the lineup.”

Following on the heels of the wildly popular and successful Telluride, the 2021 Seltos complements Kia’s robust SUV lineup, slotting in between the Soul and Sportage. With a comfortable and tech-savvy cabin, a choice of two well-tested engines, and an available all-wheel drive system, the Seltos is a true contender in one of the fastest growing segments in the industry.

“When it comes to space, style and substance, the 2021 Kia Seltos is the whole package, making it the new benchmark in the subcompact SUV segment and this year’s Best New Model,” said Jason Allan, director of editorial for Kelley Blue Book. “It follows in the footsteps of its sibling, Telluride, which was last year’s top pick and continues to impress on many of the same fronts but on a larger scale.”

To select the winners of the Best Buy Awards, Kelley Blue Book evaluated more than 300 new models available for 2021, with a specific emphasis on the best combination of quality, safety, comfort, driving dynamics, dependability, low ownership costs and affordability. As part of their decision-making process, Kelley Blue Book’s experts also analyze a wide array of vehicle-related data, including vehicle pricing, 5-Year Cost to Own data, consumer reviews and ratings, and vehicle sales information. These prestigious awards provide a helpful service by allowing shoppers to narrow their new-car consideration list and purchase a new vehicle with confidence.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

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Tuesday, December 8, 2020

KIA’S JULIE KURCZ NAMED TO AUTOMOTIVE NEWS’ LIST OF 100 LEADING WOMEN IN NORTH AMERICAN AUTO INDUSTRY

Kurcz’s Outstanding Achievements in Product Quality Spotlighted

  • 36-year auto industry veteran has helped Kia become the number one ranked mass-market brand in J.D. Power’s Initial Quality Study for six consecutive years
  • Recent effort on Telluride credited with SUV’s historic award-winning success

IRVINE, Calif., December 8, 2020 – Julie Kurcz, executive director of product quality for Kia Motors America, has been named to the Automotive News 100 Leading Women in the North American Auto Industry for 2020. The list, compiled every five years since 2000 by a team of Automotive News editors and reporters, is comprised of talented and influential women of various disciplines who make a significant impact on the automotive industry. Kurcz is being recognized for the second time.

“This remarkable achievement is well-deserved, but not entirely surprising,” said Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America. “Julie has been a key player in Kia’s incredible success story and is responsible for our brand earning several major accolades in product quality and reliability. We are very proud of her and remain thankful for the talent and leadership she brings to the Kia team every day.”

Julie’s fascination for the automobile sparked at a very early age when she would spend time working with her engineer father in the garage. After college, she shifted smoothly into the auto industry as a manufacturing engineer, and in 2009, she joined Kia with the hopes to help transform the brand into an industry leader in quality and craftsmanship. More than up to the task, Julie has been a key contributor to Kia’s meteoric rise and its world-class model line here in the U.S. Her knowledge, work ethic, and attention to detail were significant factors in Kia becoming J.D. Power’s highest ranked mass market brand in initial quality for six consecutive years.

“I’ve been with Kia for 11 years now and there are so many wonderful moments I’ve experienced along the way, but the launch of the Telluride was a particularly great source of pride for me,” said Kurcz. “Having the opportunity to work with a great team and make a personal contribution to such an amazing vehicle is a highlight in my career, and it has been a privilege to be a part of the Kia team and the evolution of the brand.”

To compile the list, the selection committee focuses on women who make influential decisions within their organizations.  Consideration is based on the size and importance of the candidate's business, the health and direction of the business, and the overall arc of the candidate’s career.  Emphasis is put on women in key product-development and manufacturing roles.

“It’s humbling and I’m very honored to be on this list of such accomplished women,” said Kurcz.  “It’s very inspiring for me to read the background and experience of so many diverse and remarkable leaders. To be considered among this group means a lot to me.”

For more information on Automotive News’ 100 Leading Women in the North American Auto Industry, visit https://ift.tt/3mXHmbb.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

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Wednesday, December 2, 2020

KIA WINS FOUR 2021 CONSUMER GUIDE® AUTOMOTIVE BEST BUY AWARDS

Soul, Seltos, Rio and Telluride Take Top Honors in Their Categories

  • Fun and funky Soul named Best Buy in the Subcompact Crossover category for seventh consecutive year
  • Fast selling Telluride sits atop the Midsize Crossover category for second year

IRVINE, Calif., December 2, 2020 — Kia Motors America (KMA) is pleased to announce that Soul (Subcompact Crossover), Seltos (Subcompact Crossover), Rio (Subcompact Car) and Telluride (Midsize Crossover) have been named 2021 Consumer Guide® Automotive Best Buy Award winners.  A seventh consecutive win for Soul marks the longest running streak in the Subcompact Crossover category.

“Claiming four 2021 Best Buy awards reflects Kia’s commitment to innovation, design, safety and driver satisfaction.  Furthermore, the wide range of Kia vehicles honored proves our world-class model line-up offers a vehicle that suits the needs of every driver,” said Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America.  “With Telluride taking top honors for the second time and Soul sweeping its category for an incredible seventh year in a row, the Kia brand continues to demonstrate its ‘Give It Everything’ spirit.”

Consumer Guide editors log more than 100,000 miles every year evaluating vehicles using objective criteria such as price, features, performance, accommodations, fuel economy, reliability records, and resale value, to assess each vehicle in real-world driving experiences.

“With four crossovers on the 2021 Consumer Guide Best Buy list, Kia proves it can build vehicles that balance comfort and utility while still delivering strong value,” said Tom Appel, Publisher, Consumer Guide® Automotive.  For more information on the award, visit https://ift.tt/2ix14Kn.   

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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Tuesday, December 1, 2020

KIA MOTORS AMERICA’S MOMENTUM CONTINUES WITH SELLING-DAY ADJUSTED YEAR-OVER-YEAR SALES INCREASE OF 8.3-PERCENT

Kia Makes Gains Despite Fewer Selling Days in November and a Declining U.S. Market; Telluride SUV Posts Best-Ever November Sales

IRVINE, Calif., December 1, 2020 – Building upon record breaking sales in October, Kia Motors America announced November sales of 47,897 units in a month that saw fewer selling days and consumers increasingly staying home due to the COVID-19 pandemic.

Kia’s wide range of light trucks – Soul, Seltos, Sportage, Sorento, Telluride and Sedona – accounted for 65-percent of November retail sales volume. November also saw an uptick in midsize sedan sales performance, with the all-new K5 posting an 8.1-percent year-over-year increase in a segment that experienced an 11-percent decrease in sales year-over-year.

“Despite increased restrictions imposed nationwide due to the pandemic, Kia sales were brisk throughout November,” said Bill Peffer, vice president, sales operations, Kia Motors America. “And just like with Telluride, dealers are reporting that 2021 Sorento models are being sold before they are unloaded off delivery trucks. As we move into the last month of 2020, we are confident that the increased attention generated by Sorento and the entire Kia model line-up will propel Kia well into the first quarter.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

 

MONTH OF NOVEMBER

YEAR-TO-DATE

Model

2020

2019

2020

2019

Rio

1,728

1,692

21,875

22,817

Forte

6,860

7,709

77,878

87,974

Optima

104

6,568

48,460

89,482

Cadenza

99

184

1,136

1,393

Stinger

847

1,057

11,652

12,827

K5

7,437

N/A

25,627

N/A

K900

22

32

272

360

Soul

4,767

6,713

66,416

91,101

Niro

1,144

2,238

15,900

22,183

Seltos

5,122

N/A

40,173

N/A

Sportage

7,039

8,125

76,428

80,852

Sorento

2,938

7,899

69,262

88,632

Telluride

8,993

6,824

65,305

52,108

Sedona

797

1,463

11,957

14,380

Total

47,897

50,504

532,341

564,109

Press Release Information Accuracy Disclaimer

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Hyundai Motor Group to Lead Charge into Electric Era with Dedicated EV Platform ‘E-GMP’

  • Hyundai Motor Group reveals E-GMP, its first dedicated BEV platform, for next-generation BEV line-up·       BEVs based on E-GMP can provide range over 500km on a full charge (WLTP) and be charged up to 80% within 18 minutes through high-speed charging
  • High performance model based on E-GMP will accelerate from zero to 100kph in less than 3.5 seconds, with top speed of 260kph
  • Components optimize driving dynamics and safety, and maximize cabin space
  • Integrated Power Electric system includes world’s first multi-charging (400V/800V) and bi-directional power conversion function
  • Platform modularization and standardization enable rapid and flexible development depending on customer needs·       Hyundai Motor Group plans to introduce 23 BEV models and sell 1 million BEV units worldwide by 2025

SEOUL, December 2, 2020 — Hyundai Motor Group has unveiled its new Electric-Global Modular Platform (E-GMP), a dedicated battery electric vehicle (BEV) platform. Revealed online today during an ‘E-GMP Digital Discovery’ event, the platform will serve as the core technology for Hyundai Motor Group’s next-generation BEV line-up.

The event was broadcasted through the Group’s official YouTube channel and Channel Hyundai, an online global content platform.

From 2021, the E-GMP will underpin a range of dedicated new BEVs, including Hyundai Motor Company’s IONIQ 5; Kia Motors Corporation’s first dedicated BEV to be revealed in 2021; and a series of other models.

Designed exclusively for BEVs, E-GMP provides various advantages compared to the Group’s existing platforms, which have each been engineered predominantly to accommodate internal combustion engines. Benefits include increased development flexibility, powerful driving performance, increased driving range, strengthened safety features, and more interior space for occupants and luggage.

“Today our front-wheel driven Hyundai and Kia BEVs are already among the most efficient ones in their segments,” said Albert Biermann, President and Head of R&D Division for Hyundai Motor Group.   “With our rear-wheel driven based E-GMP, we are extending our technological leadership into segments where customers demand excellent driving dynamics and outstanding efficiency.”

“E-GMP is the culmination of years of research and development and brings together our most cutting-edge technologies. Our BEV line-up will evolve and be strengthened by this innovative new platform,” said Fayez Abdul Rahman, Senior Vice President of Vehicle Architecture Development Center for Hyundai Motor Group.

Maximizing development flexibility through modularization and standardization

E-GMP reduces complexity through modularization and standardization, allowing rapid and flexible development of products which can be used across most vehicle segments, such as sedans, SUVs and CUVs. Moreover, flexible development can satisfy various customer needs for vehicle performance. Among these, a high performance model will accelerate from zero to 100kph in less than 3.5 seconds and achieve a maximum speed of 260km/h.

E-GMP will be highly effective in expanding the Group’s EV leadership position as it will enable the company to enlarge its EV line-up over a relatively short period through modularization and standardization.

Designed for Driving Performance, Safety and Maximized Space

E-GMP is engineered to offer improved cornering performance and driving stability at high speed. This is due to optimal weight distribution between front and rear, a design which enables a low center of gravity thanks to its low-mounted battery pack, and the adoption of electric motors located in the space previously occupied by an engine.

The high-speed electric motor raises the driving performance of E-GMP vehicles. A five-link rear suspension system, which is typically used for mid and large sized vehicle segments, and the world’s first mass-produced integrated drive axle (IDA), which combines wheel bearings with the drive shaft to transmit power to the wheels, enhance ride comfort and handling stability.

The platform secures battery safety through a battery support structure made of ultra-high strength steel. Hot-stamped steel components surround this structure for additional rigidity. Collision energy can be absorbed efficiently thanks to energy-absorbent sections of the body and chassis, effective energy load paths, and a central section of the battery pack tightly bound to the vehicle body.

Moreover, by strengthening the structure of the load support section, located in front of the dashboard, engineers have been able to minimize collision energy to the power electric system and battery. The A-pillar’s load distribution structure also prevents deformation of the passenger cell.

E-GMP maximizes interior space through its long wheelbase, short front and rear overhangs and slim cockpit module. With the battery pack mounted beneath the floor, the E-GMP creates a flat floor for the cabin. This provides more legroom for passengers, while enabling various arrangements for the front and rear seats.

The battery pack itself – mounted between the front and rear wheel axles – will be the most power-dense system that Hyundai Motor Group has ever created. This is partly thanks to its enhanced cooling performance, a result of a new separate cooling block structure which helps make the battery pack more compact. With energy density enhanced by around 10% compared to existing EV battery technology, the battery packs are lighter, can be mounted lower in the body, and liberate more cabin space.

Efficient and Powerful Electrification System

The E-GMP’s compact new power electric (PE) system consists of a powerful motor, EV transmission and inverter. These three components are integrated into a single compact module. This ensures powerful performance by raising the motor’s maximum speed by up to 70 percent compared to existing motors. The high-speed motor is smaller than other motors while providing comparable performance, and it gives efficiencies in both space and weight.

Additionally, a standardized battery system can be tuned to offer performance appropriate for a specific vehicle segment, to maximize driving range, or to meet various customer needs.

The motor is controlled by the inverter power module, which adopts silicon carbide (SiC) semiconductors. This motor can enhance system efficiency by around 2~3 percent, which means the vehicle can be driven for approximately 5 percent longer on the same battery energy.

E-GMP relies on the rear wheel for propulsion. Customers will be able to choose between rear-wheel and all-wheel drive configurations; models with the latter can be equipped with an additional motor. The all-wheel drive system includes an EV transmission disconnector, which can control the connection between the additional motor and front wheels, and switch between two-wheel and all-wheel drive modes to enhance efficiency by offering the ideal level of power or performance for current driving conditions.

All vehicles developed with the E-GMP platform use a standardized single type of battery module. This module is composed of pouch-type standard cells and can be packed in different quantities as required for each vehicle.

Multi (800V and 400V) and Bi-Directional Charging System

Most existing EVs and the fast-charging infrastructure provide 50kW~150kW charging for EVs equipped with a 400V system; however, the development of 800V infrastructure, with up to 350kW charging, will gradually enable even more fast-charging.

In line with this trend, Hyundai Motor Group has invested in IONITY, Europe’s leading high-power charging network, as a strategic partner and shareholder. IONITY operates 298 high-power charging (HPC) stations – using a charging capacity of up to 350 kW – along highways in European countries. The company plans to increase this number to 400 HPC stations by 2022, including 53 currently under construction.

E-GMP offers 800V charging capability as standard and enables 400V charging, without the need for additional components or adapters. The multi-charging system is a world’s first patented technology which operates the motor and the inverter to boost 400V to 800V for stable charging compatibility.

A BEV based on E-GMP is capable of a maximum range of over 500km with a fully charged battery, according to the Worldwide Harmonized Light-duty vehicle Procedure (WLTP). Moreover, it can high-speed charge up to 80 percent in just 18 minutes and can add up to 100km of driving range in just five minutes.

Unlike previous BEVs, which only accept one-way charging, the E-GMP’s charging system is more flexible. The E-GMP’s newly developed Integrated Charging Control Unit (ICCU) represents an upgrade from existing On-Board Chargers (OBC), which typically only allow electricity to flow in a single direction from an external power source. The ICCU enables a new vehicle-to-load (V2L) function, which can additionally discharge energy from the vehicle battery without additional components. This enables BEV based on the E-GMP to operate other electric machinery (110 / 220V) anywhere. The system can even be used to charge another EV.

The new V2L function can supply up to 3.5kW of power and operate a mid-sized air conditioner unit and a 55-inch television for up to 24 hours.

E-GMP to underpin future EV sales growth worldwide

Hyundai Motor Group has put in considerable effort to prepare for the era of electrification. Kia Motors Corporation launched its first mass-produced BEV in 2011, the Ray EV, in Korea, with the Soul EV sold in global markets from 2014. The Group completed the introduction of a mass production system for all electrified vehicles in 2015, including those with HEV, PHEV, BEV, and FCEV.

The E-GMP will underpin Hyundai Motor Group’s plans to introduce a total of 23 BEV models including 11 dedicated BEV models, and sell more than 1 million BEVs worldwide by 2025. As part of its BEV vision, Hyundai Motor Company launched its dedicated ‘IONIQ’ BEV brand in August 2020, which includes three dedicated BEV models, the IONIQ 5,6 and 7 by 2024. This currently covers various vehicle segments.

Kia is also undergoing a transformation for the era of electrification, based on its ‘Plan S’ mid-to-long term strategy. In September, Kia announced plans to increase the share of BEV sales volumes as a proportion of total sales to 20 percent by 2025. The company also recently published an early image of seven dedicated BEV models to be released sequentially by 2027.

About Hyundai Motor Group 

Hyundai Motor Group is a global corporation that has created a value chain based on automobiles, steel, and construction and includes logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s automobile brands include Hyundai Motor Co. and Kia Motors Corp and Genesis. Armed with creative thinking, cooperative communication and the will to take on all challenges, we are working to create a better future for all. 

More information about Hyundai Motor Group, please see: www.hyundaimotorgroup.com 

Visit the Kia Motors Global Media Center for more information: www.kianewscenter.com 

Contact: 

Jin Cha 
Global PR Team / Hyundai Motor Group 

sjcar@hyundai.com 

+82 2 3464 2128 

Press Release Information Accuracy Disclaimer

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ALL-NEW KIA SORENTO EMBARKS ON A CROSS-COUNTRY JOURNEY FROM CALIFORNIA TO NEW YEAR’S EVE IN NEW YORK CITY’S TIMES SQUARE

Rugged New Kia SUV Will Deliver the Iconic “2021” Numerals Just in Time for the Ball Drop

  •  Road trip includes stops at Kia dealerships in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey and New York
  • National Geographic will capture some of the inspirational people and places they encounter along the way, telling their stories through National Geographic’s iconic visual storytelling
  • Kia will honor frontline workers for their hard work and dedication throughout the pandemic by hosting them and their families in Times Square on New Year’s Eve

IRVINE, Calif., December 1, 2020 – Heralding the arrival of the all-new 2021 Sorento, Kia Motors America is accelerating the countdown to the New Year with a coast-to-coast tour of the U.S. The fourth generation Sorento, Kia’s newest SUV will haul the “2021” New Year’s Eve numerals from the brand’s headquarters in Irvine, CA, to Times Square in New York City for installation at the top of One Times Square. At select points along the route, National Geographic will document the Sorento’s journey as well as bring the stories from these locations to life through photography and video.

“New Year’s Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year’s Eve in Times Square to people nationwide. This will also be a reminder that we’re all in this together and that the New Year brings new opportunities and excitement,” said Russell Wager, director, marketing operations, Kia Motors America.

The road trip will culminate in Times Square, where for three days after arriving, the “2021” numerals will be part of a larger vehicle display before being installed at the top of One Times Square for the iconic New Year’s Eve Ball Drop, with Kia as the Official Countdown Sponsor. On December 31, a new creative campaign featuring the all-new Sorento will debut during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021, on ABC. And to recognize and thank them for their hard work and dedication, Kia will host frontline workers and their families in Times Square so they can ring in the New Year. The frontline workers will be shuttled to and from the festivities by a fleet of Sorento SUVs.

With the “2021” numbers in tow, the Sorento departed Kia’s Orange County headquarters with arrival in Times Square set for December 21. Along the way, the Sorento will stop at Kia dealerships in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey and New York.

Throughout the road trip and including all activities in Times Square, Kia will adhere to CDC recommended protocols regarding face masks and social distancing guidelines.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

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Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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