Wednesday, November 30, 2022

Kia named ‘Manufacturer of the Year’ at 2022 TopGear.com awards

  • Korean firm commended for its ‘remarkable’ year after key launches
  • All-new Niro, fifth-generation Sportage, and flagship EV6 GT contributed to changed perceptions of the Korean brand
  • Kia’s electrified journey to continue in 2023 with the launch of the highly-anticipated EV9

November 30, 2022 – Kia has been named ‘Manufacturer of the Year’ at the 2022 TopGear.com Awards, finishing the year on a high. This is the second consecutive year that Kia has taken home a win at the TopGear.com awards; last year, the newly launched EV6 won the ‘Crossover of the Year’ category.

Kia has launched several game-changing models in Europe this year – notably the fifth-generation Sportage and all-new Niro, consistently two of Kia’s best-sellers across Europe. Both models offered a major update over their predecessors in several areas, including exterior and interior design, technological advancements, and sustainability credentials.

Jack Rix, Editor of BBC Top Gear Magazine, commented: “Kia’s recent form is remarkable. Despite unprecedented headwinds, the upward trajectory shows no sign of slowing down. In fact, it’s getting braver. The latest Sportage is a superior family crossover in comparison to its closest competitors, the new Niro looks striking, and offers hybrid or electric versions and Kia seems to be landing on its feet when it comes to the transition to fully electric. The EV6 GT offers a 577bhp version with mind-blowing drift mode.”

Jason Jeong, President of Kia Europe, said: “This has been an outstanding year for Kia in terms of new product, brand awareness and sales. Our year-to-date market share across Europe has held strong at 5.1% over the past two months, and that success is due to our incredible electrified line-up. As we expand our electrified offering throughout 2023 and beyond, we hope to inspire more customers to make the switch and support a sustainable future for all.”

David Hilbert, Marketing Director at Kia Europe, accepted the award on behalf of Kia and said: “2022 has been a milestone year in Kia’s history where the brand became synonymous with electrification and set the new gold standard for the future of mobility. The introduction of EV6 GT was a defining moment for us as we extended our electrification leadership into the high-performance arena. Thank you to TopGear.com for naming us ‘Manufacturer of the Year’ - it is welcome recognition of the brand’s achievements so far, and we look forward to a successful 2023.”

The company’s ‘Plan S’ strategy outlines its sustainability targets, including a line-up of 14 fully-electric models by 2027. The next model to launch will be Kia’s highly anticipated EV9, which will be revealed to the European market in 2023.

The Kia EV9 will represent the pinnacle of what is possible with an electric SUV. Developed on the company’s Electric Global Modular Platform (E-GMP), the large electric SUV will usher in a new era of sophisticated, high-tech, sustainable mobility for Kia.

To view the 2022 TopGear.com Awards ‘Meet the Winners’ video, follow this link to the TopGear.com website.

Notes for editors

The 2022 TopGear.com Awards ‘Meet the Winners’ video is available here: https://www.topgear.com/car-news/2022-topgearcom-awards/video-meet-2022-topgearcom-awards-winners

About Kia Europe  

Kia Europe is the European sales and manufacturing division of Kia Corporation – a global mobility brand that is creating innovative, pioneering and leading sustainable mobility solutions for consumers, communities and societies around the world. As a Sustainable Mobility Solutions Provider, Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging people around the world to explore the best ways of getting around.

Kia Europe, headquartered in Frankfurt, Germany, employs in total over 5,500 employees from 37 nationalities in 39 markets across Europe and the Caucasus. It also oversees European production at the company’s state-of-the-art facility in Zilina, Slovakia.  

Kia’s innovative products continue to attract great acclaim, notably the EV6 battery electric vehicle becoming the first Korean car to be named European Car of the Year in 2022.  

Further information can be found here: www.press.kia.com

Press Release Information Accuracy Disclaimer

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2022 KIA EV6 AND 2023 TELLURIDE WIN HISPANIC MOTOR PRESS AWARDS

EV6 Named EV of the Year; Telluride Crowned SUV of the Year

IRVINE, CA, November 30, 2022 – The 2022 Kia EV6 and 2023 Kia Telluride have both been recognized by the Hispanic Motor Press as the best vehicles of the year for Hispanic consumers. At the 2022 Los Angeles Auto Show, the Hispanic Motor Press named the EV6 as the Best EV of the Year, and crowned the Telluride as the SUV of the Year. The association’s jury panel of over 20 Hispanic automotive journalists, content creators, and industry influencers selected winners based off several key factors important to Hispanic consumers.

“To be recognized by the Hispanic Motor Press for two of our vehicles is an honor considering they are an esteemed group of automotive professionals with a unique perspective,” said Steven Center, COO & EVP, Kia America. “We are honored that our eye-catching designs, cutting edge technology, and commitment to safety are resonating with the Hispanic press and consumers.”

The jury panel thoroughly evaluated vehicles on overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental impact, driver satisfaction, and price, keeping the Hispanic audience’s preferences foremost in their minds.

“Despite competing in a segment that’s exploding with several new EV options, the Kia EV6 manages to stand out thanks to its bold design, upscale interior, all-electric range, and tremendous value,” said Ricardo Rodriguez-Long, president, Hispanic Motor Press. “The Kia Telluride also continues to reign supreme among SUVs with its luxurious yet boxy exterior design and beautiful cabin space.”

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.*

For media information, including photography, visit https://ift.tt/tduo3XW receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts. 

Press Release Information Accuracy Disclaimer

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Tuesday, November 29, 2022

Hyundai Motor Group Signs MOU with SK On to Secure EV Battery Supply for North America

  • The memorandum of understanding (MOU) outlines a strategic partnership between Hyundai Motor Group and SK On to source SK On batteries for the Group’s EV models after 2025
  • Through the MOU, the Group aims to bolster its EV presence in the North American market and accelerate its battery electric vehicle (BEV) sales

SEOUL, November 29, 2022 – Hyundai Motor Group (the Group) today signed a memorandum of understanding (MOU) with SK On Co., Ltd., a leading electric vehicle (EV) battery manufacturer, to secure a supply of EV batteries in North America.

The signing of the MOU took place at SK Group Headquarters in Korea, participated by Heung-soo Kim, Executive Vice President and Head of Corporate Future Growth Planning Division & EV Division of Hyundai Motor Group and Young-chan Choi, Chief Administrative Officer of SK On.

Under the MOU, both parties will cooperate to provide SK On batteries to the Group’s plants in the U.S. after 2025 for the EV production. Further details on the cooperation will be revealed at a later stage.

“Through the EV battery MOU, we will be able to further accelerate our efforts to secure EV leadership in the North American market,” said Executive Vice President Kim. “We expect the stable supply of EV batteries from SK On will also enable us to contribute to emissions reduction and meet climate goals in the market.”

“We expect the cooperation between SK On and Hyundai Motor Group to create a big synergy,” SK On Chief Administrative Officer Choi Young-chan said. “Both sides can hold a solid position in the process of electrification in the North American auto market.”

Hyundai Motor Group is accelerating electrification efforts with the global target to sell 3.23 million full electric vehicles annually by 2030. To realize this goal, the Group plans to establish a global EV production network that will ensure a stable supply of EVs around the globe.

About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, construction, logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group's mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.

More information about Hyundai Motor Group, please see: www.hyundaimotorgroup.com

Contact:

David Park
Global PR Team / Hyundai Motor Group

Jhp8591kr@hyundai.com

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KIA AMERICA HERALDS START OF 2023 CELEBRATION WITH NATIONWIDE TOUR OF ICONIC TIMES SQUARE NEW YEAR’S EVE NUMERALS

  • Road trip with the iconic 2023 Times Square New Year’s Eve Numerals marks Kia’s third cross- country tour
  • Stops include Los Angeles, CA, Las Vegas, NV, Franklin, TN, Washington, D.C., Philadelphia, PA, and arrival in NYC
  • Provides a once-in-a-lifetime opportunity to “experience the future” with an early welcome to the New Year

IRVINE, Calif., November 29, 2022 – Kia America kicked off an early start to celebrating the arrival of 2023 with a nationwide tour of the iconic Times Square New Year’s Eve Numerals that will illuminate New York City’s Times Square on December 31, when the Ball Drops and the New Year begins. Yesterday, the 2023 Numerals departed the Kia Forum in Los Angeles and began a coast-to-coast road trip designed to bring the excitement and anticipation of the New Year to people across the country. The Numerals are being towed by a 2023 Kia Telluride X-Pro, and along the 2,795 mile journey, the 2023 Numerals will stop in exciting locations in conjunction with special holiday events to help share the anticipation. Scheduled stops along the cross-country route include the following:

  • Area 15 – Las Vegas, NV – 12/1
  • Dickens Festival – Franklin, TN – 12/10
  • D.C. Holiday Market – Washington, D.C. – 12/14 – 12/15 
  • German Christmas Village – Philadelphia, PA – 12/17 – 12/18
  • Arrival - Times Square – New York City, NY – 12/20

“For the third consecutive year, Kia America is proud to share the excitement and anticipation of the New Year with people across the U.S., before delivering the iconic Times Square New Year’s Eve Numerals to their home at One Times Square,” said Russell Wager, vice president, marketing, Kia America. “This nationwide road trip is the perfect beginning to New Year’s celebrations and a great way to start 2023 on a positive note.”

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America*.

For media information, including photography, visit https://ift.tt/JLVYHSU receive custom email notifications for press releases the moment they are published, subscribe at https://ift.tt/c7ouprf.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts.


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KIA AMERICA DROPS LATEST DIGITAL COLLECTIBLE AS PART OF “LEGENDS OF THE DRIVEWAY” CAMPAIGN FOR THE NEW TELLURIDE

  • Legends of the Driveway NFT collection was developed to raise funds for MobilizeGreen on Giving Tuesday
  • Kia America’s latest NFT collection features artwork inspired by “Legends of the Driveway” ad campaign and a chance to win a trip to the NBA All-Star game

IRVINE, Calif., November 29, 2022 -- Kia America is continuing its foray into web3, which incorporates concepts such as decentralization, blockchain technologies, and token-based economics, with its “Legends of the Driveway” NFT collection in light of “Giving Tuesday” on November 29.  The project is designed to help drive fundraising for MobilizeGreen, a national nonprofit that has engaged more than 2,500 young people of color in paid “green” and STEM-focused career-pathway internships in collaboration with government agency partners since 2014.

Powered by the Sweet platform, collectors can begin minting “Legends of the Driveway” starting November 29, for $49.99 per collectible. In addition to the collectible, each token doubles as a sweepstakes entry for a chance to win a once-in-a-lifetime weekend trip to the 2023 NBA All-Star game[1]. The collection features a combination of more than a half dozen traits in each of the 2,023 collectibles, designed as a three-dimensional depiction of a house, driveway and hoop perfect for display as a social media banner.

In the creative campaign, Kia reflects on the place many basketball fans and players first fall in love with the game: the driveway. No matter who you are, where you come from, or how old you are, basketball played on driveways, in the schoolyard, or in parks are character and skill building moments so many can relate to and it’s where we can also find the Kia Telluride X-Pro and its legendary performance status.

“Pickup basketball games, whether they take place in a local park, in school yards or a neighbor’s driveway, are where many pro-basketball legends got their start,” said Russell Wager, vice president, marketing, Kia America. “Kia wanted to celebrate these enormously talented players as they are the inspiration for many young people dreaming of making their own way to the pros.”

In the :30 broadcast spot “Legends of the Driveway”, developed by Kia’s creative agency of record, David&Goliath, the creative opens with a series of hoops from an assortment of different homes and driveways. “H-O-R-S-E game winners with their eyes closed,” “dunks over yesterday’s newspaper,” and “free throws from the crack of the concrete” are just some lines inspirationally voiced over scenes of ballers of all ages and fan bases, shooting hoops from their driveways. The spot closes with the taglines “Here’s to the Legends of the Driveway” as we see a young father and his two kids shoot their best shots.

“Young people of color must be at the table, leading the effort to solve environmental challenges in their communities if we are going to create a more just and equitable planet. That starts with early career opportunities, like the ones available through The Virtual Intern. We are grateful to Kia for supporting our students as they begin their paths to leadership," said Leah Allen, President and CEO of MobilizeGreen.

This isn’t Kia’s first foray into web3 and digital collectibles. In February, Kia  launched the Robo Dog Collection on the Sweet platform, which featured the ‘Robo-Dog’ from Kia’s Big Game ad spot as a digital collectible with proceeds going to the Petfinder Foundation to help shelter animals find forever homes. And in July, Kia America launched an ad campaign for the 2023 Kia Soul that included a 30-second spot featuring a QR code, powered by Sweet’s NFT technology enabling viewers to scan and claim a unique Kia Soul NFT. Every viewer who scanned the televised QR code had a chance to pull a rare Kia-branded DASK NFT.

This new collection from Kia America will be minted on the carbon-neutral Polygon blockchain and sold on the Sweet marketplace. Legends of the Driveway collectibles are all housed in the purchaser’s Sweet wallet and any time a collectible is re-sold on the secondary market, an additional 90-percent of the purchase price will benefit the nonprofit MobilizeGreen.

“This third release displays Kia’s desire to continue to build in web3, increasing campaign engagement and building new audiences while giving back to charity,” said Tom Mizzone, Founder and CEO, Sweet. “With each NFT collection, Kia America is leveraging its strengths and partnerships along with well-executed marketing campaigns to drive toward mass adoption of digital collectibles.”

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America*.

For media information, including photography, visit https://ift.tt/JLVYHSU receive custom email notifications for press releases the moment they are published, subscribe at https://ift.tt/c7ouprf.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts.

About Sweet

New York-based Sweet is a highly flexible, Non-Fungible Token (NFT) platform and marketplace used by top creators, sports, entertainment, and consumer brands worldwide. Sweet delivers immersive NFT programs driving revenue, consumer engagement, and gamified experiences reaching both sophisticated and novice NFT collectors in ways never before possible. For more information, please visit https://sweet.io/.

About MobilizeGreen

MobilizeGreen is committed to bringing about change so young people of color can solve the challenges faced by their communities and create a more just and equitable planet for all. In order to address the “diversity leadership gap” in green, MobilizeGreen is on a mission to help develop young people of color into future environmental and green sector leaders. By eliminating barriers and providing access to career opportunities, MobilizeGreen connects emerging professionals to the hands-on work experience, soft skills training, and professional development needed to successfully launch their careers. Through this strategy, we believe underrepresented youth and communities of color will be equipped to tackle climate change and other environmental issues head-on, promoting a sustainable future for their communities.

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[1] Open to legal residents of the 50 United States and the District of Columbia, who are at least eighteen (18) years of age or older or have reached the age of majority in their state of residence at the time of entry. Void where prohibited by law. NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  See sweepstakes official rules at https://ift.tt/jmv9u8T

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Monday, November 21, 2022

KIA RECEIVES THE MOST MODEL AWARDS IN THE J.D. POWER 2023 U.S. ALG RESIDUAL VALUE AWARDS

  • Telluride, Sportage, K5, Soul and Rio earn J.D. Power awards for having the highest residual value within their respective segments
  • Kia is the most improved mass market brand year over year

IRVINE, Calif., November 21, 2022 – Last week, Kia took home the highest number of model awards – five – in the J.D. Power 2023 U.S. ALG Residual Value Awards. The segment wins by Telluride (Midsize SUVs with 3-row seating), Sportage (Compact SUVs), K5 (Midsize Cars), Soul (Micro SUVs), and Rio (Small Cars), led Kia to the best year-over-year improvement of any mass market brand in the annual evaluation.

“Kia is a brand on the move, with more models predicted to hold their value within their respective segments than any mass market brand,” said Steven Center, COO and EVP, Kia America. “Resale value is one of the most important purchase considerations, and from rugged and capable SUVs to sporty sedans, the latest J.D. Power U.S. ALG Residual Value Awards are the latest demonstration of the strength and breadth of Kia’s lineup.”

The U.S. J.D. Power ALG Residual Value Awards are the automotive industry standard in recognizing vehicle models projected to hold the highest percentage of their manufacturer’s suggested retail price following a three-year period of ownership. This value retention is a key variable in the lease cost of a vehicle, underscoring an automaker’s success in the areas of long-term quality and design, as well as the overall desirability of automotive brands and their models.

“This year’s achievement by Kia speaks volumes about how far the brand has come,” said Eric Lyman, vice president of ALG, the division of J.D. Power recognized as the industry benchmark of automotive residual value projections. “The marketplace is acknowledging that Kia has a very strong product lineup in terms of design, quality and residual values. Kia has become a force to be reckoned with.”

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.*

For media information, including photography, visit https://ift.tt/2ut9GqI receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts. 

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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Thursday, November 17, 2022

KIA AMERICA CONTINUES TO “ACCELERATE THE GOOD” WITH YEAR END FUNDRAISING DRIVE FOR ST. JUDE CHILDREN’S RESEARCH HOSPITAL

  • From November 11 through December 31, 2022, Kia will make a donation to St. Jude Children’s Research Hospital for each new Kia vehicle sold and delivered in the U.S.
  • Kia’s minimum monetary donation of $1,000,000 will support St. Jude’s mission to advance cures, and means of prevention, for catastrophic pediatric diseases through research and treatment[1]

IRVINE, Calif., November 17, 2022 – Kia America today announced the fast-growing brand’s 2022 Year-End Sales Event in which it will make a donation to St. Jude Children’s Research Hospital for each new Kia vehicle sold and delivered in the U.S. between November 11 to December 31, 2022. The minimum $1,000,000 donation is Kia’s third act of giving to St. Jude Children’s Research Hospital this year, and the latest activity from Kia’s “Accelerate The Good” charitable initiative, which has donated more than $14 million to various causes since 2019. Earlier this year, Kia donated to St. Jude as part of the 10 millionth Kia vehicle sold in the U.S., and again as part of the groundbreaking announcement for a new assembly plant in the state of Georgia.

“Supporting those in need is a core tenet of the Kia brand and we are proud to partner once again with St. Jude Children’s Research Hospital as the focus of our 2022 Year End Sales Event,” said Steven Center, COO and EVP, Kia America. “Coming off record third-quarter sales, we anticipate a strong finish to the year and look forward to Kia making a sizeable and impactful donation to St. Jude Children’s Research Hospital to help them continue their important, and literally life-saving work. The health of a child is so important and when that is taken away, parents need every resource available to them to help get their child back to living a healthy life. Kia is honored to be a small part of the impact St. Jude Children’s Research Hospital makes on the lives of children nationwide.”

Kia’s Accelerate The Good charitable initiative was established in 2019 and has aided a variety of worthy causes, from establishing scholarships for students in need looking to pursue their dreams of higher education; allowing high schools to re-establish their football programs after pandemic-induced budget cuts; providing PPE to medical facilities nationwide during the pandemic; and helping the homeless population throughout the U.S. In addition, Kia has provided donations to animal welfare organizations including those that help rescue and preserve the endangered sea turtle population; and ones that help shelter animals find their forever homes.  

“We are so incredibly grateful for Kia and its dealer network whose generosity continues to help drive the world-class research and care taking place at St. Jude,” said Richard C. Shadyac, Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “It has been wonderful to witness Kia’s expanding charitable impact through the Accelerate the Good program and its commitment to purposeful giving that helps communities around the nation. The financial support from Kia during this year-end event helps St. Jude in its ongoing journey to raise the global survival rate for the six most common forms of childhood cancer by 2030.”

When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80% and won't stop until no child dies from cancer.

The 2022 Kia Year-End Event also includes a national ad campaign featuring St. Jude patients and families that will launch in December. The heartwarming TV spot, filmed on the St. Jude campus in Memphis, Tennessee, takes patients on a holiday “joyride” through a sea of lights in a brand-new Kia vehicle.

Kia actively encourages its employees, dealer network and vendor partners to provide additional support. For information on how to donate please visit www.stjude.org.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America*.

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts.

About St. Jude Children’s Research Hospital®

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won't stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.

 

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[1] Kia will donate $8.00 for every new Kia vehicle that is purchased or leased at authorized Kia dealerships, and delivered to retail customers, between November 11, 2022, and December 31, 2022 - with a guaranteed minimum donation of $500,000 and maximum donation of $1,000,000 in the aggregate - to St. Jude Children’s Research Hospital®. For more information, please click here.

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