TRIO OF KIA MODELS NAMED AMONG FINALISTS IN 2023 WORLD CAR AWARDS

Niro, Niro EV, and EV6 GT Are Top Contenders Across Three Categories  

IRVINE, CA, Feb. 14, 2023 – Three Kia models have been named among the finalists across three categories in the 2023 World Car Awards. The Kia Niro is among the list of finalists for 2023 World Car of the Year, while its electrified variant, the Niro EV, is a finalist for the 2023 World Electric Vehicle category. And with a hair-raising 567 horsepower on tap, the EV6 GT is a finalist in the 2023 World Performance Car category.   

“We are honored to receive these nominations from the highly regarded panel of World Car Awards jurors,” said Steven Center, COO & EVP, Kia America. “With all three finalists powered by electrification, our commitment and dedication to our “Plan S” strategy is even more apparent as our hybrids, PHEVs and EVs continue to gain acclaim.”   

Now in its 19th year, the World Car Awards is an annual journey that follows 100 international jurors from 32 countries as they test-drive and vote on a field of eligible vehicles.  

"The awards were inaugurated in 2003, and officially launched in January 2004, to reflect the reality of the global marketplace, as well as to recognize, reward and inspire excellence, leadership and innovation in a rapidly changing automotive industry," said Jens Meiners, chair, 2023 World Car Awards.   

The winners will be announced live at an awards ceremony at the 2023 New York International Auto Show on April 5, 2023.  

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.*

For media information, including photography, visit https://ift.tt/bvRJ9aV receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts. 

Press Release Information Accuracy Disclaimer

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Hyundai Motor Group Donates $2 million to Aid Türkiye’s Earthquake Relief Efforts

• The Group will make the donation to the Korean Red Cross
• Hyundai Assan Otomotive Sanayi Ve Ticaret A.S., the Group’s auto making affiliate in Türkiye, separately donated EUR 500,000-worth of rescue equipment to monetary support for relief efforts

SEOUL, February 10, 2023 – Hyundai Motor Group is providing donations totaling USD 2 million to be used for the relief efforts in Türkiye and Syria.

Under Hyundai Motor Group, Hyundai Motor Company, Kia, and Hyundai Mobis are all contributing to the donations, which will be made through the Korean Red Cross and used for local relief activities and damage recovery.

In addition to the donation, Hyundai Motor's local subsidiary, Hyundai Assan Otomotiv Sanayi Ve Ticaret A.S., the Group’s automaking affiliate in Türkiye, had earlier extended emergency support, providing EUR 500,000-worth of casualty relief equipment, including cutters and grinders, and daily necessities such as food, sanitary goods and cold weather supplies.

About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group's mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.

More information about Hyundai Motor Group, please see: www.hyundaimotorgroup.com

Contact:

Sunwoo Kim
Global PR Team / Hyundai Motor Group

sunwookim@hyundai.com

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KIA SPORTAGE CROWNED UTILITY VEHICLE OF THE YEAR IN 2023 AUTOGUIDE AWARDS

Sportage’s Complete Redesign Catapults it to the Top of a Crowded Segment

IRVINE, CA, February 10, 2023 – The 2023 Kia Sportage has been named the Utility Vehicle of the Year in the 2023 AutoGuide Awards, in which AutoGuide editors recognize the best vehicles on the market today.

“The Sportage is a Kia icon, but it’s been elevated to new heights after its significant overhaul for the 2023 model year,” said Steven Center, COO and EVP, Kia America. “We’re humbled the esteemed editors at AutoGuide have recognized how much thought we put into improving the Sportage and expanding the model line with HEV and PHEV powertrains.”

Since 2013, the AutoGuide Awards celebrate the best new or significantly updated vehicles of the year. Truck and SUV categories were added in 2014, and after taking 2020 off, the Awards returned in 2021 with more categories, including Family Vehicle and Green Vehicle of the year. This year’s 2023 awards refined the categories to four: Car, Truck, Utility Vehicle, and Electric Vehicle of the year.

“What more can we say about this small SUV than we already have?” said AutoGuide managing editor Mike Schlee. “It won our massive 11-vehicle comparison shootout this past summer and continues to impress us every time we drive it. With gas, hybrid, and plug-in versions available, there’s a little something for everyone as well.”

For model year 2023, the Sportage underwent a significant change. Developed as part of Kia’s new global brand transformation, “Movement that Inspires,” the 2023 Sportage subcompact SUV delivers more for today’s savvy and adventurous consumers with a more capable trim level (X-Pro) and Sportage Hybrid and Sportage Plug-In Hybrid variants.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.*

For media information, including photography, visit https://ift.tt/B8Y9etQ receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts. 

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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KIA MAINTAINS MOMENTUM IN J.D. POWER VEHICLE DEPENDABILITY STUDY AS TOP MASS MARKET BRAND FOR THIRD CONSECUTIVE YEAR

Three Models Captured Segment Awards including Sportage and Forte

• Mass market Kia vehicles reported to have fewest problems after three years of ownership¹
• Substantial award bolsters brand’s strong track record in J.D. Power study

IRVINE, CA, February 9, 2023 – Kia America is ranked the number one mass-market brand in the J.D. Power 2023 U.S. Vehicle Dependability Study for the third consecutive year after owners reported the fewest issues after three years. Adding to this substantial award are three segment wins for the Forte (Compact Car), Optima (Midsize Car), and Sportage (Compact SUV). This latest achievement continues to strengthen Kia’s reputation for dependability and reliability.

“It’s one thing for Kia to tout its world-class dependability, but it’s another thing for an organization like J.D. Power to recognize it,” said Sean Yoon, president and CEO of Kia North America and Kia America. “These accolades from J.D. Power are a validation of our dedication to developing dependable products. Being named the top mass-market brand 3 years in a row speaks volumes since our customers stand behind our products based on their first-hand experience.”

The industry-wide study examines problems experienced during the past 12 months by original owners of three-year old vehicles.  Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100).  Thus, a lower score reflects a higher level of reliability. The study was comprised of 30,062 completed surveys and examined how 2020 model-year vehicles are currently performing in terms of quality, component replacement and appeal.

“J.D. Power collects and assembles tens of thousands of customer voices from verified owners. Kia customers have responded with high quality ratings praising their experience after three years of ownership,” said Doug Betts, President, Global Automotive Division, J.D. Power. “Earning the distinction of the most dependable mass market brand for the third year in a row, in addition to receiving awards for the Kia Sportage, Kia Forte, and Kia Optima shows that Kia has listened to the voice of the customer and is giving them the dependability they desire.”

The study covers 184 specific problem areas across nine major vehicle categories: climate; driving assistance; driving experience; exterior; features/controls/displays; infotainment; interior; powertrain; and seats.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.*

For media information, including photography, visit https://ift.tt/VyCFoxi receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts. 

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1 Kia received the lowest rate of reported problems among mass market brands in the J.D. Power 2021-2023 U.S. Vehicle Dependability Studies. 2023 Study based on responses from 30,062 original owners of 2020 model-year vehicles after three years of ownership, surveyed August-November 2022. For J.D. Power 2023 award information, visit jdpower.com/awards. 

Press Release Information Accuracy Disclaimer

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KIA EV6 AWARDED MOTORWEEK’S 2023 DRIVERS’ CHOICE “BEST OF THE YEAR” AND “BEST EV” AWARDS

IRVINE, CA, February 9, 2023 – The 2022 Kia EV6 was named “Best of the Year” in the 41^st annual MotorWeek Drivers’ Choice Awards. The EV6 was also awarded “Best EV” alongside three other top electric vehicles.

“Following a momentous year for the EV6 with its U.S. launch just one year ago and the recent debut of the high-performance EV6 GT, we are honored to receive these awards from MotorWeek,” said Steven Center, COO and EVP, Kia America. “The EV6 represents an important step toward Kia’s transformative ‘Plan S’ global electrification strategy and its future-forward design, dedicated EV platform, and performance continue to impress.”

To determine the winners, the MotorWeek team evaluates nearly 150 vehicles based on factors such as price, practicality, performance and fuel efficiency. The staff then selects the best models in a variety of lifestyle categories ranging from family sedan to luxury car, to large utilities and pickups. From that group, an overall “Best of the Year” is chosen.

“Kia is no stranger to electric vehicles, but with the EV6 crossover, the brand not only capitalized on its experience, but developed an affordable passenger vehicle that is so refined, purposeful, yet fun to drive, that it catapults above and beyond any discussion of just the all-electric powertrain,” said John Davis, Host & Creator of MotorWeek. “The EV6 pushes all the buttons. Design details like its 5-door coupe-like profile, flush door handles, and unique LED lighting make it a styling leader. Yet, being built on a dedicated EV platform, means an airy interior with exceptional room front and rear, all executed with an ultra-clean layout that perfectly blends sportiness and comfort. Every EV6 model begs to be driven with enthusiasm thanks to near-instant throttle response and nailed-down handling. The Kia EV6 is simply an outstanding, breakthrough vehicle design, period!”

Following the EV6’s debut in 2022, more than 20,000 EV6 models were sold throughout the U.S. in its first year. Reflecting the brand’s commitment to electrification, Jan. 2023 sales of Kia’s electrified models increased 128-percent compared to Jan. 2022.

The 2023 Drivers’ Choice Award winners are featured on MotorWeek.org and appear on a special episode of MotorWeek (#4223) airing on public television stations beginning Feb. 11. The episode can also be seen on the series’ cable partner, the MAVTV Motorsports Network beginning Feb. 26.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.*

For media information, including photography, visit https://ift.tt/VyCFoxi receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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KIA AMERICA RETURNS TO THE SUPER BOWL WITH AN EPIC ADVENTURE THAT PROVES NOT ALL HEROES WEAR CAPES

60-Second Spot Follows the Heroic Journey of “Binky Dad” and His Trusty 2023 Kia Telluride X-Pro

• Kia launches first-ever Super Bowl commercial that ends on TikTok with three alternate endings
• Marketing campaign for the new 2023 Kia Telluride SUV includes broadcast, print, out-of-home, and social media elements

IRVINE, Calif., February 9, 2023 – Kia America is back in the big game with a 60-second spot featuring the new 2023 Telluride X-Pro SUV. Since its introduction in 2019, the wildly popular Kia Telluride has taken the automotive industry by storm, becoming the fast-growing brand’s most awarded vehicle ever. Now, as the focus of a comprehensive marketing campaign, the new 2023 Kia Telluride’s rugged and refined personality is on full display in this action-packed tale of everyday heroism. And for the for the first time ever for a Super Bowl commercial, three alternate endings will be available exclusively on TikTok.

“Binky Dad is a very relatable story, one of a regular guy willing to go to any length to keep his family happy. But even heroes need a helping hand once in a while, and that is where the new 2023 Kia Telluride comes in,” said Russell Wager, vice president, marketing, Kia America. “The new 2023 Kia Telluride X-Pro is Binky Dad’s trusty sidekick, and this dynamic duo won’t rest until the Binky is returned to its rightful owner.”

Created by David&Goliath, Kia’s creative agency, “Binky Dad” – Kia’s 14^th Super Bowl spot – is set to the stirring and iconic “Gonna Fly Now” (theme from “Rocky”) and opens on a young couple and their baby checking into a mountain resort. As the baby starts to fuss, Mom digs through her bag and, after not finding what she’s looking for, turns to the Dad and asks, “You remembered the Binky®[1], right?” He immediately races across the hotel lobby to the valet stand where he grabs the key to his Kia Telluride X-Pro and exclaims, “I forgot the Binky!” A bystander captures the action and posts “OMG he forgot the Binky!” along with “#binkydad.” And that is how the adventures of Binky Dad and his trusty 2023 Kia Telluride begin.

FIRST SUPER BOWL COMMERCIAL TO END ON TIKTOK
In a first-of-its-kind initiative for a Super Bowl commercial, Kia chose TikTok to share three alternate endings to “Binky Dad” that will be available exclusively on the entertainment platform. 

“Kia is always looking for something new and engaging with our Super Bowl initiatives and we wanted to extend the spot beyond just the :60-seconds of airtime during the game to keep the story of Binky Dad and his Telluride alive and exciting,” continued Wager.

Additional campaign assets include, :30, :15 and :06-second cut downs of the :60-second spot, as well as digital and social media extensions.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America*.

For media information, including photography, visit https://ift.tt/VyCFoxi receive custom email notifications for press releases the moment they are published, subscribe at https://ift.tt/TgUI9CL.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts.

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[1] Playtex and Binky are licensed or owned by JMBH.

Press Release Information Accuracy Disclaimer

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KIA WINS 2023 VINCENTRIC BEST VALUE IN AMERICA AWARDS FOR 2023 SORENTO PHEV AND RIO

• Kia earns two Best Value awards for the Sorento PHEV (Mid-Size SUV) and Rio (Subcompact)   
• Rio identified as having the lowest cost of ownership in both the Subcompact and Subcompact Hatchback segments

IRVINE, CA, February 8, 2023 – Kia’s 2023 Sorento PHEV and 2023 Rio have been named the winners of the 2023 Vincentric Best Value in America award in the Mid-Size SUV and Subcompact categories, respectively. The Kia Rio was previously recognized in the Subcompact Hatchback segment in 2021 and 2022.

In addition to the Best Value in America awards, Vincentric has also identified the 2023 Kia Rio as having the lowest total cost of ownership in the Subcompact and Subcompact Hatchback segments for the second year in a row.

"Kia has a long-standing commitment to delivering vehicles that offer excellent value and quality, and these awards from Vincentric are a testament to that goal," said Steven Center, COO and EVP, Kia America. "The Sorento PHEV and Rio are shining examples of Kia's engineering excellence and innovation, and we're proud to have them recognized for their exceptional value."

This is the 19th year of the Vincentric Best Value in America Awards, which celebrates the top vehicles based on value in each segment. Value is determined using a statistical analysis that incorporates the current market price and total cost of ownership of 2023 model year vehicles.

“Both the Sorento PHEV and the Rio had strong performances in this year’s Vincentric Best Value in America Awards,” said David Wurster, Vincentric President. “The Sorento PHEV had the best fuel economy ratings and the lowest operating costs in its segment, which helped it outperform 22 competitor models and claim victory for Mid-Size SUV. The Rio impressed by having the lowest insurance cost, repair cost, and total ownership costs in its segment. ”

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.*

For media information, including photography, visit https://ift.tt/0bN1roA receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts. 

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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