Kia K5 and Sorento win 2020 GOOD DESIGN Awards

• Prestigious awards acknowledge design excellence of Kia brand
• K5 sedan and Sorento SUV on-sale in several regions around the world

Kia Motors has earned two prestigious design prizes for its latest models, as the new third-generation Kia K5 sedan and fourth-generation Kia Sorento SUV won accolades in the Transportation category of the annual GOOD DESIGN Awards.

This is the latest in a string of design awards for Kia in recent years, with previous generations of both the Sorento and K5 also earning GOOD DESIGN Awards in 2015. Several other models in the Kia line-up, including the Telluride and Soul, have also received prizes from the organization previously.

Kia’s third-generation K5 is the brand’s one of the most powerful mid-size sedans to-date, offering drivers an inspired and technology-packed alternative to traditional rivals. Its exterior design is characterized by Kia’s hallmark ‘tiger nose’ grille and ‘heart beat’ daytime running lights, while its interior layout conveys a futuristic and high-tech appearance, aided by its 12-inch digital instrument cluster.

The all-new Kia Sorento redefines the successful design of previous generations of the SUV, while incorporating elegant and sophisticated new styling elements, with sharper lines, high-tech details and elongated exterior proportions. The ‘tiger-nose’ grille, displaying a wider shape which organically wraps around the integrated headlamps on each side, gives the new model a confident and mature presence. Inside, its attractive cabin also introduces premium-quality materials, cutting-edge infotainment technologies, and a stunning new design.

Celebrating its 70th anniversary, the GOOD DESIGN Awards program is one of the oldest design competitions in the world. Every year, the program selects a list of products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

About Kia Motors Corporation

Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart.

Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.

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KIA MOTORS AMERICA READIES TO TURN THE PAGE ON 2020 WITH A MASSIVE NEW YEAR’S CELEBRATION IN TIMES SQUARE

All-New Sorento SUV Transported the Iconic “2021” Numerals from California to Times Square  for the Ball Drop, Will Shuttle Frontline Workers to Times Square to Ring in the New Year

• New creative campaign, “The World’s First Storytelling Machine,” featuring the all-new Sorento will air during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC beginning at 8 p.m. EST
• National Geographic captured footage of inspirational people and places nationwide for a series of segments scheduled to air throughout the night 
• As the Official Countdown Sponsor, Kia will honor frontline workers for their hard work and dedication throughout the pandemic by transporting them and their families to Times Square for a safe New Year’s Eve celebration
• The campaign will be featured on New Tradition’s One Times Square digital displays – beneath the iconic New Year’s Eve Ball and 2021 numerals – through the end of January

IRVINE, Calif., December 29, 2020 –Kia Motors America, the Official Sponsor of the New Year’s Eve Countdown, will ring in the arrival of 2021 with a groundbreaking effort for the all-new Sorento SUV. The campaign began in early-December with a Sorento embarking on a coast-to-coast tour of the U.S. on a mission to deliver the iconic “2021” New Year’s Eve numerals to One Times Square in time for the Ball Drop. Joining Kia on the cross-country trip were photographers from National Geographic that documented the coast-to-coast journey and captured inspirational stories at select points along the way.

On New Year’s Eve, a new creative campaign featuring the most rugged and refined Sorento to-date will air on Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC. Created by David & Goliath, Kia’s creative agency of record, the campaign includes a 30-second spot entitled, “The World’s First Storytelling Machine.” The spot shows that the all-new 2021 Sorento is much more than an SUV, it is a powerful, highly sophisticated tool – a Storytelling Machine – to help us all discover stories worth telling, especially at a time when experiences are limited. In addition to the broadcast campaign, the Sorento will be featured on New Tradition’s spectacular digital billboards on the north façade of One Times Square, the building that launched the annual New Year’s Eve Ball Drop tradition in 1907. Sorento’s digital billboards will be on display through January.

“Like everyone, we are ready to say goodbye to 2020 and hello to the new opportunities that 2021 will bring, including the arrival of all-new Sorento, the most advanced SUV Kia has ever built,” said Russell Wager, director, marketing operations, Kia Motors America. “New Year’s Eve marks a fresh start and a new beginning. It’s another chance for us to write our own story. The Kia Sorento, with its rugged capability and comfortable and flexible interior is perfectly equipped to take you anywhere your story leads.”

To recognize and thank them for their hard work and dedication, Kia will host frontline workers and their families so they can safely experience the thrill of New Year’s in Times Square for themselves. The families will be shuttled to and from Times Square for this once-in-a-lifetime opportunity in a fleet of 2021 Kia Sorento and Telluride SUVs.

Kia’s New Year’s Eve campaign started on December 1 with an all-new Sorento SUV and “2021” Times Square Numerals in tow, embarking from Kia’s Irvine, California, headquarters on a cross-country road trip to deliver the numerals to One Times Square. Along the way, the Sorento stopped at Kia dealerships in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey and New York. At select points along the route, National Geographic documented the Sorento’s journey to help bring the stories from these locations to life through photography and video.

Throughout the road trip and on New Year’s Eve in Times Square, Kia has and will adhere to CDC recommended protocols regarding face masks and social distancing guidelines. Times Square New Year’s Eve on December 31, 2021 is a broadcast event and is not open to the public.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

Press Release Information Accuracy Disclaimer

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KIA MOTORS PARTNERS WITH THE NATIONAL BASKETBALL PLAYERS ASSOCIATION AND SIRIUS XM TO “ACCELERATE THE GOOD” THIS HOLIDAY SEASON

Four NBA Players Will Deliver Holiday Gifts to Families in Need via Kia K5 Mid-size Sedans

IRVINE, Calif., December 23, 2020 – To help spread some holiday cheer and provide welcome relief to those hit hardest by the pandemic, Kia Motors America, SiriusXM and the National Basketball Players Association (NBPA) will surprise families from underserved communities with holiday presents and monetary gifts, all delivered in Kia K5 midsize sedans. The deliveries, which will be made virtually by NBPA members, coincide with the start of the 2020-2021 NBA Season with Kia NBA Tip-Off 2020 beginning December 22. 

“The holiday season can be challenging under the best of circumstances, but when you add a global pandemic into the mix, the challenges can increase exponentially. Kia is excited to help bring some much-needed relief and holiday spirit to families across the country,” said Russell Wager, director, marketing operations, Kia Motors America. “The NBA and its players came through for fans in a big way this past season and provided us with the distraction we all needed to take our minds off the stress of daily life during the COVID-19 pandemic. We are honored to sponsor and kick-off the Kia NBA Tip Off 2020 by partnering with the NBPA to continue to help those who have been impacted the most during this pandemic.”

NBA players Coby White of the Chicago Bulls; Kia 6^th Man of the Year, Montrezl Harrell of the Los Angeles Lakers; Dennis Smith, Jr. of the New York Knicks; and Tyler Herro of the Miami HEAT, will virtually deliver gifts and other necessities to families impacted by COVID-19 via an all-new 2021 Kia K5 mid-size sedan. Each player selected their recipient family based on a personal connection or familiarity with the family’s needs and struggles throughout the pandemic. This is the latest extension of Kia Motors’ “Accelerate The Good” charitable initiatives which were instituted at the start of the pandemic back in March of 2020. Through “Accelerate The Good,” Kia donated $2 million to charities that assist homeless youth nationwide and manufactured and delivered more than 550,000 pieces of personal protection equipment in the form of face shields, to hospitals and medical centers nationwide.

“As athletes, we have an incredible platform that allows us to personally assist those who are really struggling, and this program with Kia gives us a chance to effect real change in the lives of some of our fans,” said Dennis Smith Jr., New York Knicks point guard. “The mom I nominated for 'Accelerate The Good' is Shaquana. As a single mother, she has gone through so much, from losing her daughter Shavon to gun violence to dealing with COVID-19, and I am grateful that my NBPA brothers and I can make her life and the lives of others just a little bit easier this holiday season.”

"Brand Allyship, the practice of partnering with brands that embody and amplify our core values, is our north star," said Payne Brown, president of THINK450, the innovation and partnership engine of the NBPA. "The partnership with Kia to 'Accelerate The Good' this holiday season is a great example of the way brands and players can connect to directly impact the communities where our members live and play. We thank Kia for their commitment to making a difference, and look forward to replicating this model partnership with others.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

About the NBPA

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities and organizations around the world that seek to improve the lives of those in need.

About THINK450

THINK450 is the innovation and partnership engine of the NBPA. We uncover shared interests between our 450 players and leading brands to build more engaging partnerships. Together with our partners, THINK450 creates refreshingly original ideas that engage fans, stir them to action, and earn brands the right to participate in cultural conversations. For more information, visit THINK450.com.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

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Kia sponsors DAMWON Gaming, 2020 League of Legends world champions

• DAMWON Gaming, winners of the 2020 League of Legends (LoL) World Championship, will be called 'DWG KIA' from 2021
• Kia has been an official partner of the LoL European Championship (LEC) since 2019
• Kia will contribute to building esports’ global appeal through dynamic marketing campaigns

Kia Motors Corporation has today announced a multi-year naming sponsorship with DAMWON Gaming, which is began next year.

DAMWON Gaming, the winner of the 2020 League of Legends (LoL) World Championship, will play under the team name of DWG Kia. The naming sponsorship will see the introduction of new team logos and uniforms, and numerous marketing campaigns between DWG and the Kia brand.

"We will contribute to the revitalization of e-sports globally and actively communicate with fans through the naming sponsorship with DAMWON Gaming," said Hyugho Kwon, Head of Korea Business Division at Kia Motors. "In particular, we are aiming to promote the young and dynamic Kia brand to e-sports fans around the world through this new partnership."

Kia is already engaged in several marketing activities related to e-sports. For example, Kia has been an official partner to the LoL European Championship (LEC) since 2019 and has actively collaborated with Riot Games, who makes LoL.

As part of its LEC partner activity, Kia produced the hugely popular music video for the opening of the 2020 LEC season, which featured Kia’s flagship zero-emission model Niro EV, and introduced standings for the best players and teams such as ‘Kia Player of the Game’, ‘Kia Split MVP’, and ‘Kia Team of the Season’. Kia has also released promotional video with prestigious European LoL teams such as Fnatic and Rogue gaming.

LoL is one of the world's most popular online multi-player games, enjoyed by more than 100 million people every month, with 11 leagues running with great success each year.

About Kia Motors Corporation

Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart.

Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations. 

For more information, please visit the Kia Motors Global Media Center at www.kianewscenter.com.

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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KIA SORENTO DELIVERS 2021 NEW YEAR’S NUMERALS TO TIMES SQUARE

IRVINE, Calif., December 21, 2020 – The countdown to 2021 officially began in New York City’s famed Times Square with the arrival of the “2021” numerals that will light up the sky when the Ball Drops and the clock strikes midnight on New Year’s Eve. The “2021” numerals were towed into Times Square by an all-new, 2021 Kia Sorento SUV after a cross-country road-trip that started at Kia’s headquarters in Irvine, California, and covered more than 5,500 miles with stops in 15 states. Kia Motors America is the Official Sponsor of the 2021 New Year’s Eve Countdown. 

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

Press Release Information Accuracy Disclaimer

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KIA MOTORS AMERICA ANNOUNCES EXECUTIVE MANAGEMENT TEAM APPOINTMENTS

Promotions Support Kia’s U.S. Growth and Brand Enhancement Strategy

• Bill Peffer promoted to chief operating officer and executive vice president
• Russell Wager promoted to vice president of marketing

IRVINE, Calif., December 17, 2020 – Kia Motors America (KMA) today announced two executive-level promotions to support the fast-growing organization’s needs as its product portfolio, customer base and units in operation continue to expand. Both appointments are effective January 1, 2021.

Bill Peffer, who joined KMA in July 2017, has been named chief operating officer and executive vice president. Peffer will lead all customer facing functions – sales, marketing, and service – in the U.S., and will report to Sean Yoon, the president and CEO of Kia Motors America and Kia Motors North America. Under Peffer’s leadership as vice president of sales operations, KMA is on the cusp of achieving the highest retail sales total in company history through the development of a consistent and sustainable partnership with the dealer network.

"In the most difficult of circumstances, Kia’s U.S. sales have outperformed the industry throughout 2020 under Bill’s leadership,” said Yoon. “This promotion is well deserved, and with five all-new and significantly redesigned vehicles slated for introduction in 2021 Bill will play an increasingly important role in the growth and maturation of the Kia brand.”

Russell Wager, who joined KMA in July 2019, has been promoted to the position of vice president of marketing.  In this position, Wager will lead and unify the marketing operations, customer journey, and public relations areas for KMA.  As director of marketing operations, Wager forged a first-of-its-kind partnership with the 72^nd Emmy^® Awards telecast and played a key role in KMA’s Accelerate the Good pandemic response. Wager will report to Bill Peffer.

“Russell has instilled new energy into Kia’s U.S. marketing activities and played a significant role in driving more first-time Kia shoppers to our showrooms,” said Yoon. “With his commitment to innovation and disruption, Russell will continue improving perception as Kia’s next generation of world-class products come to market," said Yoon.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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KIA EARNS 2021 INTELLICHOICE CERTIFIED PRE-OWNED CAR AWARDS

“Give it Everything” Brand Wins for Warranty and Cost-of-Ownership Value

• Kia receives Best Popular CPO Warranty award for fourth year in a row
• Kia is now a two-time winner in the Best Popular Brand Used Ownership Costs category

IRVINE, Calif., December 17, 2020 – Kia Motors has won two out of three awards in the Popular Brand Category in the 22^nd annual IntelliChoice Certified Pre-Owned (CPO) Car Awards.  The Korean brand known for value, quality, and craftsmanship, was honored for Best Popular CPO Warranty and Best Popular Brand Used Ownership Costs.  IntelliChoice is a leading provider of automotive cost and value analysis and part of the MotorTrend Group.

“We’re proud to be recognized by IntelliChoice for our CPO program as it is an important component of Kia’s overall commitment to our customers,” said Sean Yoon, president & CEO, Kia Motors America, Kia Motors North America. “Similar to our new car offerings, it is our aim to provide the highest quality, best warranty, and lowest cost-of ownership for every pre-owned vehicle we sell.”

Kia has now won the Best Popular CPO Warranty award for four consecutive years. Kia’s CPO warranty provides coverage for 10 years/100,000 miles from the original in-service date, whichever comes first, and an additional one year/12,000 miles of Platinum Coverage beginning at time/mileage of CPO purchase.  Kia’s win of the Best Popular Brand Used Ownership Costs award for 2021 makes it a two-time winner in this category. 

For the CPO car awards, IntelliChoice evaluates 26 manufacturer-backed programs in two categories—Premium and Popular—based on overall market position and vehicle price range. Key components analyzed include extended manufacturer warranties, used car ownership costs, inspection process comprehensiveness, and special financing incentives. Overall, nine areas are assessed.  Furthermore, this year consisted of over 160 hours of research, 50 email surveys, the tracking of over 300 special financing and cash offers for CPO purchases, and the calculation of ownership costs for 6,572 vehicles.

“Congratulations go to Kia which continues to perform strongly in IntelliChoice’s annual CPO Awards, winning the 2021 Best Warranty Award and Best Brand Used Ownership Costs Award,” said IntelliChoice Analyst Debbie Eldridge. “This year’s CPO study revealed a 38% increase in the number of Excellent values for Kia over last year on a per-trim basis.  What this means is, this year, more Kias scored the highest rating possible in IntelliChoice’s Used Cost of Ownership analysis, sealing the deal on Kia’s Used Ownership Costs award and making the purchase of a Certified Pre-Owned Kia a wise choice.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

About IntelliChoice

IntelliChoice, part of the MotorTrend Group, is the market leader in automotive ownership cost and car value analysis. Founded in 1986, IntelliChoice is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the motortrend.com website, consumers can research, compare, and price new cars and the cost of ownership. 

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

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