KIA MOTORS' ALL-NEW K5 FLIES THROUGH THE AIR IN BREATHTAKING “TRIPLE THREAT STUNT”

Adrenaline-Fueled Kick-Off To Kia’s “K5 Live” Campaign Can Be Viewed At: https://youtu.be/llX7DplWPZY

IRVINE, Calif., July 31, 2020 – To introduce the brand’s most powerful midsize sedan ever, Kia Motors America (KMA) executed a daring “Triple Threat Stunt” performed by professional stunt drivers on a track outside Atlanta. The Triple Threat Stunt featured two turbocharged K5 models sailing through the air in opposite directions as a third K5 model slid into position below the airborne pair. The Triple Threat Stunt served as the kick-off of a multi-channel marketing campaign in support of the all-new 2021 K5 midsize sedan.

True to KMA’s “Give It Everything” philosophy, the wide-reaching, real-time Triple Threat Stunt was designed to reset expectations by placing the K5 in situations previously untouched in this traditionally conservative category. Directed by Darrin Prescott, action unit director on some of Hollywood’s most action-packed films including Baby Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum, the stunt was streamed live online and provided car enthusiasts with a virtual look at the capability of the all-new K5 midsize sedan.

In addition to Prescott, the Triple Threat Stunt featured professional driver Collete Davis and actor Jeremy Ray Valdez, as event co-hosts and professional drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch.  As Graham maneuvered, steered, and slid his K5 into position with stop-on-a-dime accuracy, two K5s driven by the Lynches, sped down straightaways towards one another before each hit a ramp becoming airborne and sailing over Graham’s K5.  The “Triple Threat Stunt” ended with all three K5 models, and their respective drivers, safe and sound back on terra firma.

The 10-minute long event can be seen in its entirety by visiting Kia Motors’ America YouTube channel: https://youtu.be/llX7DplWPZY

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

_{*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.}

            

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KIA MOTORS’ SET TO UNLEASH ITS MOST POWERFUL MIDSIZE SEDAN EVER IN GROUNDBREAKING “LIVE” MARKETING CAMPAIGN

Multi-Channel “K5 Live” Effort Features Live Events, Social Media, Awards Show Participation and National Broadcast Elements

• Adrenaline-fueled kick-off event will be directed by renowned stunt coordinator Darrin Prescott and stream live via Twitter on Tuesday, July 28 at 8 p.m. ET / 5 p.m. PT
• Campaign includes sponsorship of the 72^nd Emmy^® Awards Nominations Announcement as well as a selection of prime national broadcast spots

IRVINE, Calif., July 27, 2020 – Kia Motors America (KMA) today is kicking off a multi-channel marketing campaign in support of the all-new 2021 K5. True to KMA’s “Give It Everything” philosophy, the wide-reaching, real-time “K5 Live,” effort will reset expectations by placing Kia’s most powerful mid-size sedan in situations previously untouched in this traditionally conservative category.   

The campaign jumpstarts on Tuesday, July 28, at 8 p.m. ET / 5 p.m. PT with a livestream event on Twitter. Billed “Triple Threat,” the one-of-a-kind showcase will be directed by Darrin Prescott, action unit director on some of Hollywood’s most action-packed films including Baby Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum, and will provide car enthusiasts with a virtual look at the capability of the all-new K5.

In addition to Prescott, “Triple Threat” features professional driver Collete Davis and actor Jeremy Ray Valdez, who will serve as event co-hosts, and stunt drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch. Each stunt driver will get behind the wheel of a K5 and put the vehicle’s sleek design, on-road prowess, and dynamic performance to the ultimate test. The national campaign also includes a robust social media presence and national broadcast components that will be announced later in August.

“The all-new K5 is a completely new direction for Kia and the midsize sedan category overall, so we needed a marketing campaign that was as dynamic and action packed as the vehicle itself,” said Russell Wager, director, marketing operations, Kia Motors America. “By combining live events with more traditional elements, the K5 and Kia will be presented in ways never seen before and sure to change perceptions of the midsize sedan category.”

Representing one of the biggest leaps forward between generations in recent automotive history, the K5 celebrates a bold new chapter in Kia’s story. Featuring a sleek design, all-new safety and performance enhancing technology and turbocharged engines, the all-new K5 is available in Kia showrooms nationwide.  

Prior to the Live event on Tuesday, K5 digital elements will be included when the Television Academy announces their nominations for the 72^nd Emmy^® Awards on Tuesday, July 28 at 11:30 a.m. ET/8:30 a.m. PT streaming live on Emmys.com.  This year’s Emmy winners will be revealed LIVE  during the 72^nd Emmy Awards telecast on Sunday, September 20 on ABC.

Additional elements of the integrated campaign include print, digital, social and broadcast components that start on July 28.  National broadcast advertising will launch on September 1, and additional social media and video components will supplement the campaign and run throughout month.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

            

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KIA TELLURIDE AND STINGER NAMED SEGMENT WINNERS IN J.D. POWER 2020 AUTOMOTIVE PERFORMANCE, EXECUTION, AND LAYOUT (APEAL) STUDY

Latest Accolades Highlight Brand’s Excellence in Automotive Engineering and Overall Customer Satisfaction

• Telluride earned top spot in the Upper Midsize SUV segment, while Stinger was awarded for the Midsize Premium Car segment
• APEAL award comes on the heels of Kia’s #1 ranking in the J.D. Power Initial Quality Study

IRVINE, Calif., July 23, 2020 – Two of Kia Motors America’s (KMA) most talked about models – the Telluride SUV and Stinger sport sedan – have earned a J.D. Power Automotive Performance, Execution and Layout (APEAL) award for their respective segments. The announcement follows Kia being named the highest ranked brand in the industry in the J.D. Power Initial Quality Study.

“At Kia, we take pride in delivering a world-class ownership experience, whether customers are interested in driving a bold, capable three-row SUV like the Telluride, or the head-turning, powerful Stinger,” said Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America. “We are honored to win not just one, but two segments in the APEAL study, which further reinforces the brand’s ‘Give It Everything’ approach to each model we build.”

With minor enhancements and a special appearance package – Nightfall Edition – for the 2021 model year, the in-demand Telluride continues to impress with quality, design and value. The latest generation of the Telluride gains added towing capability, additional convenience with a remote engine start button, and available LED headlamps.

Now in its third year, the 2020 Stinger remains Kia’s highest-performance vehicle in a highly competitive segment. To further impress buyers and enthusiasts, the brand introduced the GT-Line on the 2.0L, featuring the eye-catching appeal of the 3.3L V6 GT with the drive and design of a genuine Grand Touring vehicle.

The J.D. Power APEAL study measures new-vehicle owners’ experiences with design, performance, safety, usability, comfort, perceived quality and overall satisfaction with their vehicles in the first 90 days of ownership. 

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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KIA MOTORS RELEASES THE BLOCKBUSTER MOVIE EVENT OF THE SUMMER

             

The Critics at Kia are calling “The Features Film” an “Adrenaline-Fueled Rollercoaster That’s Innovative, Imaginative and Thought-Provoking”

·       Eight Kia vehicles star in a high-stakes thriller showcasing the brand’s world-class design, technology, capability, and safety

·       13-part film debuting on YouTube blurs the line between automotive content and Hollywood storytelling 

IRVINE, Calif., July 20, 2020 – A year without the biggest tinsel town blockbusters? The creative team at Kia Motors America (KMA) doesn’t think so.

From the producers who introduced the world to dancing hamsters comes the first must-see cinematic experience of the Summer. This just released epic adventure, entitled The Features Film,  presents automotive content in a whole new genre and includes a virtual who’s-who of Kia’s A-list automotive talent sharing lead actor duties. 

Inspired by noir thrillers from Hollywood’s golden age, The Features Film follows the story of a young man with a heart of gold who got mixed up with the wrong crowd, eventually becoming a getaway driver for the mob. Unfolding over the course of one night, our hero enlists eight A-List Kia models – Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento – to help him break free from the seedy underworld and turn his life around. 

“We’ll miss going to the movies this Summer and catching the latest Hollywood blockbusters, so Kia took this as an opportunity to provide a similar viewing experience, but with a plot twist you never saw coming,” said Russell Wager, director, marketing operations, Kia Motors America. “With many automakers offering the same or similar vehicle options, The Features Film is a unique, entertaining and fun way to differentiate ourselves and reach consumers directly with highly creative content.” 

Making cameo appearances throughout the movie are available key features, including: Remote Start; Remote Climate Control; Rear Cross-Traffic Alert; Rear-Camera Display; Smart Trunk; Mood Lighting; Premium Audio Systems; Lane Keeping Assist, Long-Distance EV & Hybrid range; Cargo Space; Blind-Spot Collision-Avoidance Assist; and 365-Turbocharged engines, with each playing a pivotal role and adding nuanced layers of convenience, safety, technology and comfort throughout the film. 

The Features Film from Kia radically shifts the paradigm of what car feature videos can be. Produced by Kia’s creative agency of record, David&Goliath, these videos elevate the expected demonstrations by placing vehicle features at the heart of a high-octane action film. By taking this unexpected approach, Kia made the feature-demo videos more engaging and highly watchable – yet still hard working enough to educate potential shoppers. The film is divided into a series of 13 individual :15-second pre-roll videos and is also available as a six-minute longform film that seamlessly takes the viewer on this cinematic journey. In addition, a :30 trailer and :60-second teaser are available. 

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at https://ift.tt/1gwXze2.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

              

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Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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2021 TELLURIDE NIGHTFALL EDITION ARRIVES THIS SUMMER

Kia’s Wildly Popular SUV Shows Its Darker Side with Special Appearance Package

• Stealth black elements infuse friendly Telluride with a more menacing personality
• SUV retains the boldness, capability and award-winning interior for which it is known and loved

 IRVINE, Calif., July 14, 2020 – Following a debut year defined by phenomenal sales success and an unprecedented number of industry accolades, including being named MotorTrend’s SUV of the Year, World Car of the Year, “North American Utility Vehicle of the Year” and Car and Driver’s 10 Best, Kia’s bold and capable Telluride ups its appeal with a special Nightfall Edition package.  The Telluride Nightfall Edition package is available on the Telluride EX AWD (with Premium package), SX AWD and SX Prestige package.  In addition to a number of gloss black elements which give the Telluride a more aggressive yet sophisticated character, the Nightfall Edition is offered in eight eye-catching exterior colors.  This includes seven established Telluride color schemes – Snow White Pearl, Everlasting Silver, Gravity Gray, Ebony Black, Sangria, Black Copper and Dark Moss – plus Wolf Gray, a newly introduced exterior hue exclusive to the Nightfall Edition.  Imagined in America, designed at Kia’s design studio in California, and assembled in Georgia, the Telluride provides comfortable seating for up to eight, a powerful 291-hp 3.8-liter V6, available active on-demand all-wheel drive¹, and an inspiring view of the world when exploring a concrete jungle…or a real one.

Darkness Prevails

Exclusive Nightfall Edition exterior elements include:

• Newly designed radiator grill in black finish (Nightfall Edition exclusive)
• Unique 20-inch wheels in black finish with black lug nuts and center caps (Nightfall Edition exclusive)
• Gloss black roof rails
• Gloss black greenhouse trim/lower door side molding
• Gloss black skid plates
• Gloss black front bumper side air-duct garnish
• Gloss black emblems, including unique “Kia” logos
• LED headlamps and fog lamps with black inner bezel (LED headlamps already standard on SX and SX Prestige package. LED fog lamps N/A on EX)
• Body color door handles (already standard on EX)

 “The Telluride Nightfall Edition offers a new choice to our customers who prefer a more assertive and premium look to their family hauler or weekend adventurer,” said Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America. “Our biggest and boldest offering’s already lofty appeal elevates with the addition of this special package.”

The 2021 Telluride Nightfall Edition will arrive in showrooms beginning in the second half of the year.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

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1 No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive safely.

Press Release Information Accuracy Disclaimer

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KIA MOTORS’ “TELLURIDERS” CONTINUE DELIVERING FACE SHIELDS TO HOSPITALS AND MEDICAL FACILITIES NATIONWIDE

Latest Delivery Made to Howard University Hospital in Washington, D.C.

IRVINE, Calif., July 2, 2020 – Kia Motors continues to “Accelerate The Good” through the donation of personal protective equipment (PPE) to hospitals and medical facilities nationwide. This week, the Kia “Telluriders” delivered face shields to Howard University Hospital in Washington, D.C. The deliveries are part of Kia’s Accelerate The Good initiatives, which includes ongoing face shield donations to medical facilities not only in the metro Washington, D.C. area, but also to facilities throughout Georgia, Illinois, Michigan, New Jersey, New York, and Southern California. The face shields are assembled at Kia Motors Manufacturing Georgia in West Point and the brand will donate more than 500,000 face shields nationwide to help in the fight against COVID-19. In addition, Kia donated $1 million to non-profit partners that assist America’s homeless youth population.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America has been the highest ranked mass market brand in initial quality for five consecutive years according to J.D. Power**, and is recognized as one of the 100 Best Global Brands by Interbrand.  Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

 

_{*The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.}

_{** Kia received the lowest rate of reported problems among mass market brands in the J.D. Power 2015-19 U.S. Initial Quality Studies of new vehicle owners’ experiences with their own vehicle after 90 days of ownership. Visit jdpower.com/awards for more details.}

 

 

 

Press Release Information Accuracy Disclaimer

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KIA MOTORS AMERICA ANNOUNCES JUNE SALES

Light Truck Sales Up 9.5-Percent Year-Over-Year On A Selling Date Adjusted Basis; Retail-Only Sales Nearly Equivalent to June 2019 Despite Shortage of Key Products

IRVINE, Calif., July 1, 2020 – Kia Motors America’s June sales total of 47,870 vehicles featured retail-only sales within one percent of the June 2019 mark despite a shortage of the award-winning Telluride SUV and other select models. In the month that saw Kia rank number one in the industry in J.D. Power’s Initial Quality Study, the Sorento SUV led the way while the Sportage SUV delivered its best-ever retail performance in June.

“Despite the pandemic, demand for Kia’s world-class offerings such as the Telluride remains extraordinarily high. In fact, on a selling day adjusted basis, Kia’s retail sales were up nearly 6-percent year-over-year,” said Bill Peffer, vice president, sales operations, Kia Motors America. “Kia has once again topped the industry in initial quality and we are ready to begin the next chapter of our product story with the arrival of the all-new 2021 K5, which has been very well received by the media thus far, and consumers are already reaching out for details on future availability.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America has been the highest ranked mass market brand in initial quality for five consecutive years according to J.D. Power** and is recognized as one of the 100 Best Global Brands by Interbrand.  Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

 *The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.

 ** Kia received the lowest rate of reported problems among mass market brands in the J.D. Power 2015-19 U.S. Initial Quality Studies of new vehicle owners’ experiences with their own vehicle after 90 days of ownership. Visit jdpower.com/awards for more details.

	MONTH OF JUNE		YEAR-TO-DATE
Model	2020	2019	2020	2019
Rio	1,706	2,038	11,747	12,446
Forte	6,260	9,337	39,444	48,413
Optima	5,732	11,090	38,825	50,469
Cadenza	65	130	670	763
Stinger	1,527	1,345	6,351	6,921
K900	23	35	125	209
Soul	7,439	8,886	34,041	55,583
Niro	1,185	2,200	8,252	11,942
Seltos	3,636	N/A	14,078	N/A
Sportage	8,021	6,789	39,618	40,075
Sorento	8,193	7,570	37,796	47,018
Telluride	2,864	5,989	25,376	23,227
Sedona	1,219	1,392	7,014	7,778
Total	47,870	56,801	263,337	304,844

 

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