ALL-NEW KIA K5 GOES PRIMETIME WITH CREATIVE BROADCAST CAMPAIGN & FIRST-OF-THEIR-KIND PARTNERSHIPS ON NETWORK TV SHOWS

Kia’s All-New K5 Midsize Sedan Lands Starring Roles on America’s Got Talent and the 72^nd Emmy^® Awards Telecast

• Kia’s “K5 Live” launch efforts continue injecting a much-needed dose of energy and electricity into an otherwise stale category
• Kia is the first official automotive partner to be signed by NBCUniversal & America's Got Talent
• Kia’s K5 and Telluride Nightfall Edition SUV will be featured during the 72^nd Emmy^® Awards telecast

IRVINE, Calif., August 31, 2020 – The introduction of Kia’s most powerful midsize sedan ever – the all-new 2021 K5 – continues as Kia Motors America (KMA) launches a creative broadcast campaign and embarks on never-before-seen marketing partnerships with network shows including NBCUniversal’s America’s Got Talent and the 72^nd Emmy^® Awards telecast. The initiatives come hot on the wheels of the first-ever K5 Live “Triple Threat Stunt” – which took place in July – and will continue showcasing the all-new K5 midsize sedan in unique and unexpected ways.

“The Kia K5 is like nothing else in the category and we looked for high-profile partners to create a series of events and creative elements that showcase our most powerful midsize sedan ever,” said Russell Wager, director, marketing operations, Kia Motors America. “The partnerships with America’s Got Talent and the Emmys are a completely new direction for Kia and help bring live elements to a launch that has been decidedly different from the start.”

Debuting on national broadcast outlets on September 1^st, the “Turning the Lights On” spot, created by David & Goliath, Kia’s creative agency of record, finds the K5 GT zipping through a warehouse full of dusty, discarded carnival rides and toys. As the K5 passes each cobweb covered piece of equipment, they magically come back to life and soon the entire space is re-energized, with blinking lights, carnival music and animatronic movements, highlighting how the K5 is breathing new life into and re-energizing the staid and stale midsize sedan category. The spot ends with the voiceover “Rides made us feel something once, they can do it again.” The creative includes both :30- and :15- second spots that will be used across both broadcast and digital platforms.

In conjunction with the broadcast campaign, Kia is the first automotive brand to officially partner with Summer’s hottest show, America’s Got Talent, and will conduct a live episode takeover on September 1^st.  The partnership puts the maneuverability and beauty of the K5 on full display, featured in a surprise show open and supported with prominent Kia branding throughout the episode.

Later in September, the K5 will be front and center for biggest night in television as Kia partners with ABC and the Television Academy for the 72^nd Emmy Awards telecast.  Kia will be featured through a series of integrations showcasing the brand’s K5 and Telluride Nightfall Edition  models. The Emmy Awards are scheduled to air live on ABC, Sunday, September 20^th.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

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2020 KIA SOUL NAMED ONE OF THE 10 BEST CARS FOR DOG LOVERS

• Packed with safety technology and a generous amount of cargo and passenger space, the Soul delivers an enjoyable ride for drivers and their four-legged friends
• With a variety of customizable options, the 2020 Soul can be outfitted to accommodate everyone in the family

IRVINE, Calif., Aug. 28, 2020 – The 2020 Kia Soul has been named to Autotrader’s 10 Best Cars for Dog Lovers list for 2020. In celebration of National Dog Day, the editors at Autotrader have announced the list of winners to ensure pet parents are riding in vehicles that have the comfort, convenience and safety features that every family needs.

“The Soul has been a longstanding success because its versatility accommodates many different lifestyles, and this Autotrader accolade reinforces there is a Soul for everyone, including dog owners,” said Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America. “Whether you’re riding with your pup around town or packing the whole family up for a weekend road trip, the Soul is perfectly cut out for canines.”           

Now in its seventh year, Autotrader’s list of Best Cars for Dog Lovers focuses on vehicles that offer the best of what every dog owner needs. “To help new car buyers that are traveling with four-legged friends, we’ve carefully curated a list of the best cars that offer great comfort and safety features while also making the lives of pet parents just a little easier,” said Brian Moody, executive editor at Autotrader.

With a suite of available Kia Drive Wise features¹ including Forward Collision Avoidance, Driver Attention Warning² and Smart Cruise Control, Soul owners can feel safe and confident when they hit the road with the entire family. The Soul’s boxy silhouette continues to offer up a surprising amount of cargo and passenger space, and a wider and lower rear liftgate opening improves ease of loading and unloading. For 2021, the Soul is even more dog-friendly with the addition of standard Rear Occupant Alert³, which uses ultrasonic sensors to detect and prevent passengers – pets included – from being left behind in the rear seats.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

¹ Kia Drive Wise features are not substitutes for safe driving, and may not detect all objects surrounding the vehicle. Always drive safely and use caution.

² Driver Attention Warning is not a substitute for safe driving and may not detect all instances of driver fatigue or inattentive driving practices. Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution.

³ Rear Occupant Alert is not a substitute for one’s attention and may not detect all movement within the vehicle. Always check the vehicle interior when exiting the vehicle.

Press Release Information Accuracy Disclaimer

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KIA MOTORS’ “TELLURIDERS” CONTINUE DELIVERING FACE SHIELDS TO HOSPITALS AND MEDICAL FACILITIES NATIONWIDE

KIA MOTORS’ “TELLURIDERS” CONTINUE DELIVERING FACE SHIELDS TO

HOSPITALS AND MEDICAL FACILITIES NATIONWIDE

Latest Delivery Made to Kheir Clinic in Los Angeles

IRVINE, Calif., August 13, 2020 – Kia Motors continues to “Accelerate The Good” through the donation of personal protective equipment (PPE) to hospitals and medical facilities nationwide. This week, the Kia “Telluriders” delivered face shields to the Kheir Clinic in Los Angeles. The deliveries are part of Kia’s Accelerate The Good initiatives, which includes ongoing face shield donations to medical facilities not only throughout Southern California, but also to facilities throughout Georgia, Illinois, Michigan, New Jersey, New York and Washington, D.C. The face shields are assembled at Kia Motors Manufacturing Georgia in West Point and the brand will donate more than 500,000 face shields nationwide to help in the fight against COVID-19. In addition, Kia donated $1 million to non-profit partners that assist America’s homeless youth population.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

_{*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.}

 

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Hyundai Motor Group Provides Pandemic Mobility Support to Residents of Los Angeles

• Group’s mobility service venture MoceanLab collaborates with local organizations under ‘LA Heroes Fleet’ program
• Hyundai and Kia vehicles support USC Keck School of Medicine’s Street Medicine Team as they travel to homeless residents for treatment
• Vehicles also support community organization South LA Cafe & Market to deliver food and groceries to those in need

LOS ANGELES, August 4, 2020 – Hyundai Motor Group is continuing its global fight against COVID-19 in the City of Los Angeles by providing eco-friendly transportation to frontline personnel through its mobility service venture, MoceanLab.

Under the ‘LA Heroes Fleet’ program, MoceanLab is working with local organizations to assist in their community outreach by providing low-emission hybrid vehicles from Hyundai Motor Company and Kia Motors Corporation. The fleets will undergo a thorough sanitation process to ensure the health and safety of the frontline personnel that use the vehicles, including frequent cleaning with anti-viral solutions and other safety measures as recommended by the Centers for Disease Control and Prevention.

“We recognized the critical need for safe and hygienic transportation during the pandemic, and wanted to offer an innovative mobility solution, particularly for frontline workers,” said Kyounglim Yun, Executive Vice President and Head of Open Innovation Strategy Division of Hyundai Motor Group. “We are pleased that MoceanLab’s ‘LA Heroes Fleet’ is contributing to the city’s fight against COVID-19, and we will continue to work closely with the City of Los Angeles to find more opportunities to make a positive impact in the region.”

MoceanLab will work with the Keck School of Medicine of USC to care for the city's unsheltered homeless population amid the pandemic. Hyundai and Kia's hybrid vehicles will be provided for full-time use by the renowned Street Medicine Team as they travel to serve homeless residents where they reside, away from conventional treatment settings. The program is expected to enable the Street Medicine Team to better serve the city’s most vulnerable and hard-to-reach residents for a full spectrum of services, including COVID-19 tests.

MoceanLab also provided Hyundai and Kia’s eco-friendly vehicles to South LA Cafe & Market, a local business that has been working with the City of Los Angeles to serve in-need community members during the pandemic. The vehicles will be used to deliver food to seniors and other at-risk residents, enabling them to remain safe and indoors during the pandemic. The vehicles will also be used to deliver healthy grocery boxes to COVID-19 testing sites, non-profit organizations, and residents in need of fresh food options.

“This program with MoceanLab will expand the transformative power of USC’s Street Medicine Team and have a profound impact on residents in need who deserve this excellent, humane medical care,” said Aaron Gross, Chief Resilience Officer at City of Los Angeles. “Addressing the challenge of chronic homelessness is an urgent priority in communities throughout Los Angeles, especially as the COVID-19 pandemic and resulting economic slowdown place new burdens on families and individuals.”

Established in November 2019 by Hyundai Motor Group, MoceanLab is offering mobility services in Los Angeles with a commitment to create innovative mobility solutions that benefit residents and communities. Earlier this year, the company launched its first car sharing service, Mocean Carshare, in Downtown L.A., allowing drivers to quickly and easily rent a low-emission hybrid electric car and return it anywhere downtown. The company aims to transition the fleet to fully electric vehicles with a gradual expansion of Hyundai and Kia's vehicles.

For more information about Hyundai Motor Group’s global response to COVID-19, please visit the following links: Hyundai Motor’s Response to COVID-19 and Kia Motors’ Response to COVID-19.

– End –

About Hyundai Motor Group

Hyundai Motor Group is a global corporation that has created a value chain based on automobiles, steel, and construction and includes logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s automobile brands include Hyundai Motor Co. and Kia Motors Corp and Genesis. Armed with creative thinking, cooperative communication and the will to take on all challenges, we are working to create a better future for all.

More information about Hyundai Motor Group, please see: www.hyundaimotorgroup.com

More information about Hyundai Motor and its products can be found at:

worldwide.hyundai.com or globalpr.hyundai.com

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KIA MOTORS AMERICA ANNOUNCES JULY SALES

Best-Ever July Retail-Only Sales Total in Kia’s History; Light Truck Sales Up 12.7-Percent Year-Over-Year

 IRVINE, Calif., August 3, 2020 – Kia Motors America’s July sales of 52,479 vehicles featured the highest July retail-only total in company history. Kia’s top-selling models for the month were the Sorento and Sportage SUVs. Additional July sales highlights include:

• Telluride SUV sales rose 68.3-percent over last month as planned production resumed at Kia Motors Manufacturing Georgia
• Best-ever July retail sales for the Sportage SUV of 7,939 units
• The best monthly sales performance for the Seltos SUV with 4,504 units
• The all-new K5 midsize sedan debuted in July with partial month sales of 1,268 vehicles

“In the middle of the pandemic Kia posted the largest year-over-year retail-only volume increase in the industry as demand for our six utility vehicles continues to grow,” said Bill Peffer, vice president, sales operations, Kia Motors America. “Kia’s momentum has allowed us to gain share and we are confident that the all-new K5 and Telluride Nightfall Edition, combined with several new product launches scheduled for the coming months, will continue the brand’s upward trajectory.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

	MONTH OF JULY		YEAR-TO-DATE
Model	2020	2019	2020	2019
Rio	2,056	2,266	13,803	14,712
Forte	7,410	9,172	46,854	57,585
Optima	4,949	8,732	43,774	59,201
Cadenza	100	75	770	838
Stinger	1,427	1,092	7,778	8,013
K5	1,268	N/A	1,268	N/A
K900	25	31	150	240
Soul	7,622	7,358	41,663	62,941
Niro	1,307	1,935	9,559	13,877
Seltos	4,504	N/A	18,582	N/A
Sportage	7,945	8,573	47,563	48,648
Sorento	8,008	8,256	45,804	55,274
Telluride	4,822	4,559	30,198	27,786
Sedona	1,036	1,356	8,050	9,134
Total	52,479	53,405	315,816	358,249

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2021 KIA SELTOS NAMED TO WARDS 10 BEST USER EXPERIENCE (UX) LIST

• Packed with safety technology, connectivity and driver assistance features, Seltos stands out in a crowded SUV segment
• Crafted with meticulous attention to detail, Seltos punches above its weight class

IRVINE, Calif., Aug. 3, 2020 – The 2021 Kia Seltos has been named to Wards 10 Best UX list for 2020. The list recognizes outstanding touchscreens, voice controls, connectivity, driver-assistance technology features and overall user friendliness.

“The Wards 10 Best UX accolade reflects Kia’s dedication to engineering an inspiring experience for both drivers and passengers,” said Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America.  “Seltos makes the perfect companion for everyday driving around town or in the wilderness on the weekend.”           

Now in its fifth year, the Wards 10 Best UX competition focuses on the user experience -- how the driver interacts with the vehicle as well as how easy and intuitive vehicle controls are for the driver. With its available 10.25-in. high-resolution touchscreen, the Seltos offers satellite radio, UVO telematics, navigation and split-screen display that sits high on the instrument panel for excellent accessibility. Additional available features tech-savvy consumers look for include multi-Bluetooth¹ device connectivity, wireless smartphone charging, up to three USB ports and available Apple CarPlay² and Android Auto³.  This is just the latest accolade added to the long list of awards earned by Kia’s full lineup of rugged and capable SUVs.

“The Wards 10 Best UX judging panel really enjoyed seat time in the 2021 Kia Seltos, a first-year vehicle whose designers and developers mixed up a spot-on formula right out of the box,” said Dave Zoia, executive director of content, Wards Intelligence.  “Seltos is an affordable, compact CUV with a funky vibe including mood lighting that pulses along with the music. The impressive infotainment system hands down ranks among the industry’s best, and the driver-assistance technologies perform well.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

1 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG Inc., and any use of such marks by Kia is pursuant to license. A Bluetooth® enabled device is required to use Bluetooth® wireless technology.

2 Apple CarPlay™ is a trademark of Apple Inc. Requires a compatible Apple device sold separately. Apple CarPlay™ runs on your smartphone cellular data service. Data plan rates apply.

3 Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android™ 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.

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