2022 SPORTAGE OVERVIEW

IRVINE, Calif., April 23, 2021 – As one Kia’s longest-running nameplates, the Sportage is unchanged for 2022 but maintains its cutting-edge design, capability and convenience. New this year, the LX Value Edition Package adds 18-in. dark gray wheel, Smart key with push button start and heated front seats. The Nightfall Edition also replaces the S trim as a standalone package, and the panoramic sunroof is now standard on the EX trim. The EX Tech Package and SX Turbo are equipped with new complimentary map updates including new points of interest and ADAS features support.

Pricing¹ – MSRP (excludes $1,175 destination)

	6A/T   2.4L I4	$24,090
	6A/T   2.4L I4	$25,590
Nightfall FWD	6A/T   2.4L I4	$28,090
Nightfall AWD	6A/T   2.4L I4	$29,790
	6A/T   2.4L I4	$28,390
	6A/T   2.4L I4	$29,890
SX Turbo FWD	6A/T   2.0L I4 T	$33,750
SX Turbo AWD	6A/T   2.0L I4 T	$35,250

Engine: 

2.4L I4 GDI: 181 hp/175 lb.-ft. of torque

2.0L Turbocharged I4 GDI: 240 hp/260 lb.-ft. of torque

Fuel Economy² – EPA-est. MPG: (city/highway/combined): 

LX (FWD):	23/30/26
LX (AWD):	22/26/23
Nightfall Edition (FWD):	23/30/26
Nightfall Edition (AWD):	22/26/23
EX (FWD):	23/30/26
EX (AWD):	22/26/23
SX Turbo (FWD):	20/28/23
SX Turbo (AWD):	19/24/21

Standard and Available Kia Drive Wise Advanced Driver Assistance Features³:

Forward Collision-Avoidance Assist with Pedestrian Detection:

Std: All trims

Lane Departure Warning:

Std: All trims

Lane Keeping Assist:

Std: All trims

Driver Attention Warning

Std: All trims

High Beam Assist

Std: All trims

Blind-Spot Collision Warning

Std: Nightfall Edition, EX and SX Turbo Available: LX Value Edition Package

Rear Cross-Traffic Collision Warning:

Std: Nightfall Edition, EX and SX Turbo Available: LX Value Edition Package

Dimensions:

Overall Length:	176.4 in.
Overall Width:	73.0 in.
Overall Height:	64.4 (FWD, without roof rails) 64.8 in. (FWD, with roof rails) 64.8 in. (AWD, without roof rails) 65.2 in. (AWD, with roof rails)
Wheelbase:	105.1 in.
Cargo Capacity:	60.1 cu.ft. (behind 1st row) 30.7 cu.ft. (behind 2nd row)
Curb Weight, max:	3,596 lbs. (FWD, 2.4L) 3,739 lbs. (AWD, 2.4L) 3,898 (FWD, 2.0T) 3,997 (AWD, 2.0T)

Kia Motors America – about us

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in America.*

For media information, including photography, visit https://ift.tt/2Up8eFN receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

# # # 

¹ MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges.  Actual prices set by retailer and may vary.

² Based on EPA estimates.  Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition.

³ These systems are not substitutes for proper and safe driving, parking, and/or backing-up procedures. These systems may not detect every object behind or alongside the vehicle or in the vehicle’s blind spot or direction of travel. Always drive safely and use caution.

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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Hyundai Motor and Kia Recruit AI Expert to Strengthen Smart Technology Development and Mobility Business Opportunities

• Kyunghyun Cho, associate professor at New York University, to provide outside expertise on Hyundai and Kia’s development of AI technology
• With Professor Cho’s counsel, Hyundai and Kia will apply AI technology in the mobility industry and plan new business opportunities
• Hyundai and Kia to strengthen AI capabilities in strategic areas such as AI agents, machine translators, smart factories and mobility services

SEOUL, April 23, 2021 – Hyundai Motor Company and Kia Corporation announced today the recruitment of Kyunghyun Cho, associate professor of computer science and data science at New York University. Professor Cho will provide outside expert counsel to strengthen the group’s development of artificial intelligence (AI) technology and its application in the mobility industry.

Cho will work with researchers at AIRS Company, an organization dedicated to the development of Hyundai and Kia’s AI technologies and AI-based services. He will advise on the application of AI technology to the mobility industry, strategies to overcome the current limitations of AI technology, and the excavation of new AI-based business opportunities.

“We look forward to working with Professor Cho to explore ways to incorporate AI technology in the mobility industry,” said Jeong Hee Kim, Vice President and Head of AIRS Company. “Hyundai and Kia will continue to develop innovative technologies and cooperate with diverse global institutions to become a frontrunner in the future mobility industry.”

To pioneer the future of sustainable mobility, Hyundai and Kia are undergoing an ambitious transformation from automotive manufacturer to Smart Mobility Solution Provider and are engaged in various projects covering AI agents, machine translators, smart factories and mobility services.

As a renowned figure in the AI field, especially of machine learning and applied AI research, Cho is expected to elevate Hyundai and Kia’s expertise in AI technology research, helping the companies to proactively respond to the growing competition in future mobility development.

Cho earned a doctorate and master’s degree in computer science from Aalto University in Finland, and a bachelor’s degree from Korea Advanced Institute of Science and Technology (KAIST). He developed a new simple yet effective algorithm that can resolve long-term dependency problems within recurrent neural networks (RNN).

Cho is also considered to have revolutionized AI translation services by developing a neural machine translation (NMT) algorithm that enables high-quality translation by understanding the overall context of the translated sentence, as well as to have shown achievements in the research of multimodal AI systems, a system that can learn different types of combined data such as text and images. Based on such outstanding research achievements, Cho was granted tenure at New York University in 2019.

Profile:

Professor Kyunghyun Cho (age 36)

Present:

• Associate Professor of computer science and data science at New York University
• Canadian Institute for Advanced Research (CIFAR) Fellow of Learning in Machines & Brains

Career highlights:

• 2017-2020: Research scientist, Facebook AI Research
• 2014-2015: Post-doctoral researcher, University of Montreal
• 2014: PhD, Aalto University, Finland
• 2009: BS, KAIST, South Korea

About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service.

With about 250,000 employees worldwide, the Group's mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.

More information about Hyundai Motor Group, please see: www.hyundaimotorgroup.com

Kia Corporation – about us

Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

Contact:

Jin Cha

Global PR Team / Hyundai Motor Group

sjcar@hyundai.com

+82 2 3464 2128

Press Release Information Accuracy Disclaimer

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KIA SORENTO NAMED TO PARENTS’ LIST OF BEST FAMILY CARS 2021

Sorento wins “Best Redesign” in Three-Row SUV Category

• Award-winning vehicle recognized for safety and family convenience features
• Sorento selected from more than 50 new model vehicles

IRVINE, Calif., April 14, 2021 – The Kia Sorento is a PARENTS Magazine Best Family Cars 2021 award winner. PARENTS, the leading source for busy, millennial moms, selected winners based on high-tech performance, safety, and convenience features that meet the needs of families.

“We’re honored to see the best-selling Sorento awarded for its safety technology, smooth ride and stylish exterior,” said Sean Yoon, president and CEO of Kia Motors North America. “Our diverse lineup appeals to a wide range of buyers, and we’re excited to see one of our three-row vehicles recognized as a best buy for families.”

The Sorento, all-new for 2021, stands out thanks to enhanced safety and Advanced Driver Assistance Features, more power and capability and comfort for the entire family.

PARENTS experts tested over 50 cars from a field of new model vehicles that aced the industry’s safety tests. The 24 winning models that passed test drive standards, car seat compatibility and safety and efficiency standards were selected. The full list of Best Family Cars 2021 can be found in the May issue of PARENTS and online at Parents.com/bestcars. 

Kia Motors America – about us

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in America.*

For media information, including photography, visit https://ift.tt/2Up8eFN receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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KIA EARNS HONORS IN VINCENTRIC 2021 BEST FLEET VALUE IN AMERICA AWARDS

• Two models win their categories: Forte and Soul
• Forte ranks number one in its segments for third consecutive year

IRVINE, Calif., April 13, 2021 – Kia Motors America (KMA) has earned multiple honors in the Vincentric 2021 Best Fleet Value in America Awards. The leading cost and analysis group recognized the Forte GT-Line (compact) and Soul LX (compact hatchback) as the best in their respective categories, marking three consecutive wins for the Forte. The Soul also claimed its third win.

“Kia will always be driven to offer the best value to all of our customers,” said Sean Yoon, president & CEO, Kia Motors North America, Kia Motors America. For the experts at Vincentric to support that claim demonstrates our ability to deliver quality, design, and performance at an unbeatable price. This combination is key in the fleet vehicle space that Vincentric serves.”

The Vincentric Best Fleet Value in America awards recognize specific vehicles and trims which have the lowest total cost of ownership in the greatest number of measured lifecycle cost scenarios. Now in its 16th year, the prize measures cost-of-ownership using eight different cost factors: depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost and repairs. Winners were identified by determining which vehicles had the lowest fleet lifecycle cost in the most scenarios for its segment.

"The Forte and Soul returned for third-time wins this year and had the best results in more cost categories than any other competitor in their segments, said David Wurster, president, Vincentric. “These strong performances helped Kia demonstrate the value its vehicles bring to the fleet market."

About Vincentric

Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive value. Vincentric data is used by organizations including Mercedes-Benz, Toyota, JD Power, Automotive Fleet Magazine, AAA, Nissan, and many others as a means of providing automotive insight to their clientele. Vincentric, LLC is a privately held automotive data compilation and analysis firm headquartered in Bingham Farms, Michigan.

Kia Motors America – about us

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit https://ift.tt/2Up8eFN receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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KIA LAUNCHES ALL-NEW MARKETING CAMPAIGN FOR AN ALL-NEW CATEGORY OF VEHICLE - THE CARNIVAL MPV

Carnival Multi-Purpose Vehicle Redefines the Category and Pushes the Boundaries of Design and Innovation

• Multifaceted marketing campaign includes broadcast, digital, out-of-home and print elements
• :30-second spot highlighting Carnival’s key features debuts this week

IRVINE, Calif., April 8, 2021 – Kia is debuting the all-new 2022 Carnival MPV in a multifaceted marketing campaign, the centerpiece of which is a :30-second broadcast spot entitled “What Else Ya Got?” The spot illustrates how the Carnival MPV offers active consumers a host of benefits to support their busy lives and stakes Carnival as a new offering in the unoccupied space between SUV and family hauler.

The spot features the Kia Carnival MPV traveling along a stretch of desert road, passing through vignettes of life’s interesting moments. From dirt bike races to marathons, camping trips and moving to a new home, the Carnival is there through life’s turns. In each scenario, one of Carnival’s key product features helps tell the story, from the second-row VIP lounge-style seating to the 3,500-lb. towing capacity and blind spot monitoring system. The voiceover tells the audience: “Take it wherever. With whoever. Load it up. Change it. Challenge it. Throw everything - and the kitchen sink - at it. Every time, the all-new Kia Carnival MPV comes back with one thing to say: ‘What Else Ya Got?’”

“The Carnival MPV defines a new vehicle segment – the multi-purpose vehicle: versatile, capable and comfortable, and provides owners what they need, when they need it,” said Russell Wager, vice president, marketing, Kia Motors America. “From daily commuting and long-haul road trips to camping adventures, family vacations and moving duty, the Carnival MPV easily transforms from a stylish and sophisticated adventurer to a cavernous cargo hauler. And everything in between.”

Penned at Kia’s California design studio, the Carnival wears a bold and boxy appearance that conveys the visual language found on the brand’s recent and highly successful line of rugged utility vehicles - Telluride, Sorento, and Seltos. Inside, the three-row seven- or eight-passenger MPV delivers premium refinement, savvy technology and unexpected flexibility. And with best-in-class passenger and cargo room there is plenty of space to accommodate the day’s errands…or adventures.

The Carnival MPV arrives in the U.S. as a new name and will be the first vehicle sold in the U.S. with Kia’s new logo on its sculpted hood.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in America.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

_{*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.}

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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Kia announces March 2021 global sales

• March global sales at 251,362 units, up 8.6% y/y
• Korea sales at 51,011 units from 51,008 a year earlier Sales outside of Korea jumped 11% y/y to 200,351 units
• Kia to create sales momentum through new models including EV6, the company’s first dedicated EV.

(SEOUL) April 1, 2021 – Kia Corporation recorded global sales of 251,362 units in March 2021, an 8.6 percent increase compared to the same month last year.

SUV models led Kia’s global sales, with the Sportage being sold 29,505 units, followed by the Seltos compact SUV and the Sorento mid-size SUV.

Korea sales

Kia recorded 51,011 units of sales in Korea, little changed from 51,008 units in March 2020. The Carnival minivan topped sales in Kia’s home market with 9,520 units sold, followed by the Sorento SUV with 8,357 units.

Sales outside of Korea

Sales outside of Korea saw a 11 percent rise from a year earlier to 200,351 units, steered by the Sportage and Seltos SUVs as well as the Rio subcompact sedan. Although the global economy is suffering slowdown from COVID-19, key auto markets are seeing a recovery in customer demand. Steady sales in India buoyed by Seltos and Sonet SUV models, helped contribute to the global results.

Despite the tough business environment, Kia will continue to focus on implementing its mid- to long-term business strategy ‘Plan S’, as well as building sales momentum and profitability through new models, including the brand new K8 sedan and the recently premiered Kia EV6 electric vehicle.

In Korea, more than 21,000 potential customers lodged online reservation for EV6 on the first day the dedicated website opened. The EV6 will go on sale in select global markets from the second half of this year.

	Mar-21	Mar-20	YoY change	Feb-21	MoM change	2021 YTD	2020 YTD	YTD change
Korea sales	51,011	51,008	0.0%	37,583	35.7%	130,075	116,739	11.4%
Overseas sales	200,351	180,535	11.0%	173,731	15.3%	558,334	531,946	5.0%
Global sales	251,362	231,543	8.6%	211,314	19.0%	688,409	648,685	6.1%

Editor’s note

* Sales results are based on wholesale.

* Monthly sales figures provided in this press release are unaudited and on a preliminary basis.

Kia Corporation – about us

Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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MARCH 2021 MARKS BEST-EVER MONTH AND FIRST QUARTER SALES FOR KIA IN THE U.S.

Recent Vehicle Launches – Seltos, K5, Sorento, Carnival MPV – Continue to Propel the Fast-Growing Brand Forward with K5 and Seltos Posting Highest-Ever Monthly Sales Totals  

IRVINE, Calif., April 1, 2021 – Kia Motors America (KMA) today announced its best-ever month and an all-time high for first quarter sales. Through March, Kia sales are up 9-percent over the previous first quarter high set in 2016. Finishing in record-setting fashion, Kia delivered 66,523 vehicles in March, with best-ever monthly performances by the K5 and Seltos.

March also saw Telluride continue its historic run, posting best-ever March sales a full two years after the model’s introduction.

“After outpacing the industry last year, Kia is on the move again in 2021 and setting sales records as more new customers discover the world-class design and quality built into every one of our sporty sedans and capable SUVs,” said Sean Yoon, president and CEO of Kia Motors North America . “The successful launches of the all-new Sorento and Carnival have added to the momentum established by the Telluride and helped push the Kia brand to new heights with even greater potential for future growth.”

In addition to its record-setting sales performance, Kia took home a number of industry awards in March 2021, including:

• Eight Kia vehicles – Soul, Forte, K5, Stinger, Seltos, Sportage, Sorento and Telluride – received the Top Safety Pick Plus (TSP+) and Top Safety Pick (TSP) designations from the Insurance Institute for Highway Safety (IIHS)
• U.S. News & World Report named Telluride the “Best 3-Row SUV for Families” for the second consecutive year
• Car and Driver presented 2021 Editors’ Choice Awards to Rio, Soul, K5, Sorento, and Telluride
• Kelley Blue Book named Telluride the Best Resale Value Award in the 3-Row, Midsize SUV category

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in America.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

	MONTH OF MARCH		YEAR-TO-DATE
Model	2021	2020	2021	2020
Rio	2,894	2,135	6,818	6,845
Forte	10,459	7,598	24,850	22,359
K5/Optima	8,717	8,408	20,394	20,345
Cadenza	54	96	155	485
Stinger	1,007	754	2,444	2,560
K900	22	16	56	65
Soul	6,899	5,367	17,191	16,713
Niro	1,753	1,454	4,311	4,975
Seltos	6,497	2,160	16,786	5,052
Sportage	9,471	5,382	22,417	20,057
Sorento	8,692	5,710	19,724	18,055
Telluride	8,591	5,153	21,854	16,826
Sedona/Carnival	1,467	1,180	2,550	3,608
Total	66,523	45,413	159,550	137,945

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

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