Great Unknowns Scholarship Recipients Embody Kia’s “Give It Everything” Spirit
- Instead of enlisting high-priced talent for the 2019 Super Bowl ad, Kia used the money to fund The Great Unknowns Scholarship
- To learn more about the scholarship recipients, click here
Following through on the promise to help young people in need get a foothold in higher education, today Kia Motors America proudly recognizes the recipients of The Great Unknowns Scholarship. Comprised of 16 college students from across the U.S., the scholarship winners were chosen based on financial need, academic performance and the demonstrable ways they made a difference by giving it everything within their local schools and communities.
The Great Unknowns Scholarship was created to identify students who embody Kia’s “Give It Everything” spirit and help them pursue their academic goals. The call for entries was part of Kia’s 360-degree “Give It Everything” marketing campaign which began with the 2019 Super Bowl spot of the same name, created by Kia’s agency of record David&Goliath.
“Earlier this year, instead of using a high-priced celebrity in our Super Bowl ad, Kia chose to repurpose that money to discover and reward young Americans who embody our ‘Give It Everything’ philosophy,” said Michael Cole, president, Kia Motors America. “We are honored to help these talented and ambitious students further their education and we’re excited to see what their futures hold.”
Recipients of The Great Unknowns Scholarship are enrolled at a variety of colleges and universities, including Harvard University; University of Alabama, Huntsville; New Mexico Institute of Mining and Technology; University of Texas, San Antonio; Duke University; and the University of Pennsylvania. Fittingly, fields of study range from economics and computer science to public policy, neuroscience and aerospace engineering. A video introducing the students and how they “Give It Everything” can be found here and more information on The Great Unknowns Scholarship program and the application process can be found at www.thegreatunknowns.org.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America has been the highest ranked mass market brand in initial quality for five consecutive years according to J.D. Power1 and is recognized as one of the 100 Best Global Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
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*The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.
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1 Kia received the lowest rate of reported problems among mass market brands in the J.D. Power 2015-19 U.S. Initial Quality Studies of new vehicle owners’ experiences with their own vehicle after 90 days of ownership. Visit jdpower.com/awards for more details.
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