Tuesday, December 29, 2020

Kia K5 and Sorento win 2020 GOOD DESIGN Awards

  • Prestigious awards acknowledge design excellence of Kia brand
  • K5 sedan and Sorento SUV on-sale in several regions around the world

Kia Motors has earned two prestigious design prizes for its latest models, as the new third-generation Kia K5 sedan and fourth-generation Kia Sorento SUV won accolades in the Transportation category of the annual GOOD DESIGN Awards.

This is the latest in a string of design awards for Kia in recent years, with previous generations of both the Sorento and K5 also earning GOOD DESIGN Awards in 2015. Several other models in the Kia line-up, including the Telluride and Soul, have also received prizes from the organization previously.

Kia’s third-generation K5 is the brand’s one of the most powerful mid-size sedans to-date, offering drivers an inspired and technology-packed alternative to traditional rivals. Its exterior design is characterized by Kia’s hallmark ‘tiger nose’ grille and ‘heart beat’ daytime running lights, while its interior layout conveys a futuristic and high-tech appearance, aided by its 12-inch digital instrument cluster.

The all-new Kia Sorento redefines the successful design of previous generations of the SUV, while incorporating elegant and sophisticated new styling elements, with sharper lines, high-tech details and elongated exterior proportions. The ‘tiger-nose’ grille, displaying a wider shape which organically wraps around the integrated headlamps on each side, gives the new model a confident and mature presence. Inside, its attractive cabin also introduces premium-quality materials, cutting-edge infotainment technologies, and a stunning new design.

Celebrating its 70th anniversary, the GOOD DESIGN Awards program is one of the oldest design competitions in the world. Every year, the program selects a list of products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

About Kia Motors Corporation

Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart.

Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.

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KIA MOTORS AMERICA READIES TO TURN THE PAGE ON 2020 WITH A MASSIVE NEW YEAR’S CELEBRATION IN TIMES SQUARE

All-New Sorento SUV Transported the Iconic “2021” Numerals from California to Times Square  for the Ball Drop, Will Shuttle Frontline Workers to Times Square to Ring in the New Year

  • New creative campaign, “The World’s First Storytelling Machine,” featuring the all-new Sorento will air during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC beginning at 8 p.m. EST
  • National Geographic captured footage of inspirational people and places nationwide for a series of segments scheduled to air throughout the night 
  • As the Official Countdown Sponsor, Kia will honor frontline workers for their hard work and dedication throughout the pandemic by transporting them and their families to Times Square for a safe New Year’s Eve celebration
  • The campaign will be featured on New Tradition’s One Times Square digital displays – beneath the iconic New Year’s Eve Ball and 2021 numerals – through the end of January

IRVINE, Calif., December 29, 2020 –Kia Motors America, the Official Sponsor of the New Year’s Eve Countdown, will ring in the arrival of 2021 with a groundbreaking effort for the all-new Sorento SUV. The campaign began in early-December with a Sorento embarking on a coast-to-coast tour of the U.S. on a mission to deliver the iconic “2021” New Year’s Eve numerals to One Times Square in time for the Ball Drop. Joining Kia on the cross-country trip were photographers from National Geographic that documented the coast-to-coast journey and captured inspirational stories at select points along the way.

On New Year’s Eve, a new creative campaign featuring the most rugged and refined Sorento to-date will air on Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC. Created by David & Goliath, Kia’s creative agency of record, the campaign includes a 30-second spot entitled, “The World’s First Storytelling Machine.” The spot shows that the all-new 2021 Sorento is much more than an SUV, it is a powerful, highly sophisticated tool – a Storytelling Machine – to help us all discover stories worth telling, especially at a time when experiences are limited. In addition to the broadcast campaign, the Sorento will be featured on New Tradition’s spectacular digital billboards on the north façade of One Times Square, the building that launched the annual New Year’s Eve Ball Drop tradition in 1907. Sorento’s digital billboards will be on display through January.

“Like everyone, we are ready to say goodbye to 2020 and hello to the new opportunities that 2021 will bring, including the arrival of all-new Sorento, the most advanced SUV Kia has ever built,” said Russell Wager, director, marketing operations, Kia Motors America. “New Year’s Eve marks a fresh start and a new beginning. It’s another chance for us to write our own story. The Kia Sorento, with its rugged capability and comfortable and flexible interior is perfectly equipped to take you anywhere your story leads.”

To recognize and thank them for their hard work and dedication, Kia will host frontline workers and their families so they can safely experience the thrill of New Year’s in Times Square for themselves. The families will be shuttled to and from Times Square for this once-in-a-lifetime opportunity in a fleet of 2021 Kia Sorento and Telluride SUVs.

Kia’s New Year’s Eve campaign started on December 1 with an all-new Sorento SUV and “2021” Times Square Numerals in tow, embarking from Kia’s Irvine, California, headquarters on a cross-country road trip to deliver the numerals to One Times Square. Along the way, the Sorento stopped at Kia dealerships in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey and New York. At select points along the route, National Geographic documented the Sorento’s journey to help bring the stories from these locations to life through photography and video.

Throughout the road trip and on New Year’s Eve in Times Square, Kia has and will adhere to CDC recommended protocols regarding face masks and social distancing guidelines. Times Square New Year’s Eve on December 31, 2021 is a broadcast event and is not open to the public.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

Press Release Information Accuracy Disclaimer

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Wednesday, December 23, 2020

KIA MOTORS PARTNERS WITH THE NATIONAL BASKETBALL PLAYERS ASSOCIATION AND SIRIUS XM TO “ACCELERATE THE GOOD” THIS HOLIDAY SEASON

Four NBA Players Will Deliver Holiday Gifts to Families in Need via Kia K5 Mid-size Sedans

IRVINE, Calif., December 23, 2020 – To help spread some holiday cheer and provide welcome relief to those hit hardest by the pandemic, Kia Motors America, SiriusXM and the National Basketball Players Association (NBPA) will surprise families from underserved communities with holiday presents and monetary gifts, all delivered in Kia K5 midsize sedans. The deliveries, which will be made virtually by NBPA members, coincide with the start of the 2020-2021 NBA Season with Kia NBA Tip-Off 2020 beginning December 22. 

“The holiday season can be challenging under the best of circumstances, but when you add a global pandemic into the mix, the challenges can increase exponentially. Kia is excited to help bring some much-needed relief and holiday spirit to families across the country,” said Russell Wager, director, marketing operations, Kia Motors America. “The NBA and its players came through for fans in a big way this past season and provided us with the distraction we all needed to take our minds off the stress of daily life during the COVID-19 pandemic. We are honored to sponsor and kick-off the Kia NBA Tip Off 2020 by partnering with the NBPA to continue to help those who have been impacted the most during this pandemic.”

NBA players Coby White of the Chicago Bulls; Kia 6th Man of the Year, Montrezl Harrell of the Los Angeles Lakers; Dennis Smith, Jr. of the New York Knicks; and Tyler Herro of the Miami HEAT, will virtually deliver gifts and other necessities to families impacted by COVID-19 via an all-new 2021 Kia K5 mid-size sedan. Each player selected their recipient family based on a personal connection or familiarity with the family’s needs and struggles throughout the pandemic. This is the latest extension of Kia Motors’ “Accelerate The Good” charitable initiatives which were instituted at the start of the pandemic back in March of 2020. Through “Accelerate The Good,” Kia donated $2 million to charities that assist homeless youth nationwide and manufactured and delivered more than 550,000 pieces of personal protection equipment in the form of face shields, to hospitals and medical centers nationwide.

“As athletes, we have an incredible platform that allows us to personally assist those who are really struggling, and this program with Kia gives us a chance to effect real change in the lives of some of our fans,” said Dennis Smith Jr., New York Knicks point guard. “The mom I nominated for 'Accelerate The Good' is Shaquana. As a single mother, she has gone through so much, from losing her daughter Shavon to gun violence to dealing with COVID-19, and I am grateful that my NBPA brothers and I can make her life and the lives of others just a little bit easier this holiday season.”

"Brand Allyship, the practice of partnering with brands that embody and amplify our core values, is our north star," said Payne Brown, president of THINK450, the innovation and partnership engine of the NBPA. "The partnership with Kia to 'Accelerate The Good' this holiday season is a great example of the way brands and players can connect to directly impact the communities where our members live and play. We thank Kia for their commitment to making a difference, and look forward to replicating this model partnership with others.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

About the NBPA

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

The NBPA advocates on behalf of the best interests of all NBA players, including the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, or counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities and organizations around the world that seek to improve the lives of those in need.

About THINK450

THINK450 is the innovation and partnership engine of the NBPA. We uncover shared interests between our 450 players and leading brands to build more engaging partnerships. Together with our partners, THINK450 creates refreshingly original ideas that engage fans, stir them to action, and earn brands the right to participate in cultural conversations. For more information, visit THINK450.com.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

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Monday, December 21, 2020

Kia sponsors DAMWON Gaming, 2020 League of Legends world champions

  • DAMWON Gaming, winners of the 2020 League of Legends (LoL) World Championship, will be called 'DWG KIA' from 2021
  • Kia has been an official partner of the LoL European Championship (LEC) since 2019
  • Kia will contribute to building esports’ global appeal through dynamic marketing campaigns

Kia Motors Corporation has today announced a multi-year naming sponsorship with DAMWON Gaming, which is began next year.

DAMWON Gaming, the winner of the 2020 League of Legends (LoL) World Championship, will play under the team name of DWG Kia. The naming sponsorship will see the introduction of new team logos and uniforms, and numerous marketing campaigns between DWG and the Kia brand.

"We will contribute to the revitalization of e-sports globally and actively communicate with fans through the naming sponsorship with DAMWON Gaming," said Hyugho Kwon, Head of Korea Business Division at Kia Motors. "In particular, we are aiming to promote the young and dynamic Kia brand to e-sports fans around the world through this new partnership."

Kia is already engaged in several marketing activities related to e-sports. For example, Kia has been an official partner to the LoL European Championship (LEC) since 2019 and has actively collaborated with Riot Games, who makes LoL.

As part of its LEC partner activity, Kia produced the hugely popular music video for the opening of the 2020 LEC season, which featured Kia’s flagship zero-emission model Niro EV, and introduced standings for the best players and teams such as ‘Kia Player of the Game’, ‘Kia Split MVP’, and ‘Kia Team of the Season’. Kia has also released promotional video with prestigious European LoL teams such as Fnatic and Rogue gaming.

LoL is one of the world's most popular online multi-player games, enjoyed by more than 100 million people every month, with 11 leagues running with great success each year.

About Kia Motors Corporation

Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart.

Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations. 

For more information, please visit the Kia Motors Global Media Center at www.kianewscenter.com.

Press Release Information Accuracy Disclaimer

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KIA SORENTO DELIVERS 2021 NEW YEAR’S NUMERALS TO TIMES SQUARE

IRVINE, Calif., December 21, 2020 – The countdown to 2021 officially began in New York City’s famed Times Square with the arrival of the “2021” numerals that will light up the sky when the Ball Drops and the clock strikes midnight on New Year’s Eve. The “2021” numerals were towed into Times Square by an all-new, 2021 Kia Sorento SUV after a cross-country road-trip that started at Kia’s headquarters in Irvine, California, and covered more than 5,500 miles with stops in 15 states. Kia Motors America is the Official Sponsor of the 2021 New Year’s Eve Countdown. 

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

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Thursday, December 17, 2020

KIA MOTORS AMERICA ANNOUNCES EXECUTIVE MANAGEMENT TEAM APPOINTMENTS

Promotions Support Kia’s U.S. Growth and Brand Enhancement Strategy

  • Bill Peffer promoted to chief operating officer and executive vice president
  • Russell Wager promoted to vice president of marketing

IRVINE, Calif., December 17, 2020 – Kia Motors America (KMA) today announced two executive-level promotions to support the fast-growing organization’s needs as its product portfolio, customer base and units in operation continue to expand. Both appointments are effective January 1, 2021.

Bill Peffer, who joined KMA in July 2017, has been named chief operating officer and executive vice president. Peffer will lead all customer facing functions – sales, marketing, and service – in the U.S., and will report to Sean Yoon, the president and CEO of Kia Motors America and Kia Motors North America. Under Peffer’s leadership as vice president of sales operations, KMA is on the cusp of achieving the highest retail sales total in company history through the development of a consistent and sustainable partnership with the dealer network.

"In the most difficult of circumstances, Kia’s U.S. sales have outperformed the industry throughout 2020 under Bill’s leadership,” said Yoon. “This promotion is well deserved, and with five all-new and significantly redesigned vehicles slated for introduction in 2021 Bill will play an increasingly important role in the growth and maturation of the Kia brand.”

Russell Wager, who joined KMA in July 2019, has been promoted to the position of vice president of marketing.  In this position, Wager will lead and unify the marketing operations, customer journey, and public relations areas for KMA.  As director of marketing operations, Wager forged a first-of-its-kind partnership with the 72nd Emmy® Awards telecast and played a key role in KMA’s Accelerate the Good pandemic response. Wager will report to Bill Peffer.

“Russell has instilled new energy into Kia’s U.S. marketing activities and played a significant role in driving more first-time Kia shoppers to our showrooms,” said Yoon. “With his commitment to innovation and disruption, Russell will continue improving perception as Kia’s next generation of world-class products come to market," said Yoon.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

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KIA EARNS 2021 INTELLICHOICE CERTIFIED PRE-OWNED CAR AWARDS

“Give it Everything” Brand Wins for Warranty and Cost-of-Ownership Value

  • Kia receives Best Popular CPO Warranty award for fourth year in a row
  • Kia is now a two-time winner in the Best Popular Brand Used Ownership Costs category

IRVINE, Calif., December 17, 2020 – Kia Motors has won two out of three awards in the Popular Brand Category in the 22nd annual IntelliChoice Certified Pre-Owned (CPO) Car Awards.  The Korean brand known for value, quality, and craftsmanship, was honored for Best Popular CPO Warranty and Best Popular Brand Used Ownership Costs.  IntelliChoice is a leading provider of automotive cost and value analysis and part of the MotorTrend Group.

“We’re proud to be recognized by IntelliChoice for our CPO program as it is an important component of Kia’s overall commitment to our customers,” said Sean Yoon, president & CEO, Kia Motors America, Kia Motors North America. “Similar to our new car offerings, it is our aim to provide the highest quality, best warranty, and lowest cost-of ownership for every pre-owned vehicle we sell.”

Kia has now won the Best Popular CPO Warranty award for four consecutive years. Kia’s CPO warranty provides coverage for 10 years/100,000 miles from the original in-service date, whichever comes first, and an additional one year/12,000 miles of Platinum Coverage beginning at time/mileage of CPO purchase.  Kia’s win of the Best Popular Brand Used Ownership Costs award for 2021 makes it a two-time winner in this category. 

For the CPO car awards, IntelliChoice evaluates 26 manufacturer-backed programs in two categories—Premium and Popular—based on overall market position and vehicle price range. Key components analyzed include extended manufacturer warranties, used car ownership costs, inspection process comprehensiveness, and special financing incentives. Overall, nine areas are assessed.  Furthermore, this year consisted of over 160 hours of research, 50 email surveys, the tracking of over 300 special financing and cash offers for CPO purchases, and the calculation of ownership costs for 6,572 vehicles.

“Congratulations go to Kia which continues to perform strongly in IntelliChoice’s annual CPO Awards, winning the 2021 Best Warranty Award and Best Brand Used Ownership Costs Award,” said IntelliChoice Analyst Debbie Eldridge. “This year’s CPO study revealed a 38% increase in the number of Excellent values for Kia over last year on a per-trim basis.  What this means is, this year, more Kias scored the highest rating possible in IntelliChoice’s Used Cost of Ownership analysis, sealing the deal on Kia’s Used Ownership Costs award and making the purchase of a Certified Pre-Owned Kia a wise choice.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

About IntelliChoice

IntelliChoice, part of the MotorTrend Group, is the market leader in automotive ownership cost and car value analysis. Founded in 1986, IntelliChoice is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the motortrend.com website, consumers can research, compare, and price new cars and the cost of ownership. 

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

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KIA K5 AND TELLURIDE EARN 2021 EDMUNDS “TOP RATED” AWARDS

All-new K5 Wins Sedan Segment; Telluride is again Top-Rated SUV

  • K5 shocks the market with emotional design and luxurious ride quality
  • Telluride continues historic run with proven capability and strong value

IRVINE, Calif., December 17, 2020 – The Kia K5 has been named “Edmunds Top Rated Sedan” in the 2021 Edmunds Top Rated Awards. Joining the K5, the Telluride has earned the top spot as “Edmunds Top Rated SUV” for the second year in a row.

“Kia has a longstanding commitment to innovation, quality and driver satisfaction, and we’re honored that the experts at Edmunds are once again recognizing these values in our vehicles,” said Sean Yoon, president & CEO, Kia Motors America, Kia Motors North America. “The award-winning Telluride and K5 represent success in two very different segments and are proof of the brand’s ‘Give It Everything’ spirit.”

As a two-time Edmunds Top Rated Awards winner, the Telluride’s popularity as a big and bold SUV is undeniable and has set a high bar for all Kia vehicles to achieve. New for 2021 and representing a new chapter in Kia’s bold design, the K5 is the brand’s most powerful mid-size sedan ever offering drivers an inspired and technology-packed alternative to the traditional sedan.

"We test over 300 vehicles every year, and it’s clear that the K5 and Telluride are category winners,” said Alistair Weaver, editor-in-chief at Edmunds. “The K5’s ride is as smooth as those from some luxury sedans, and it makes a striking first impression thanks to sharp design that's far more compelling than some of its more pedestrian-looking competition. In terms of SUVs, the Telluride has truly changed our expectations for the segment, thanks to its combination of high-quality design, family-friendly functionality and impressive value.”

Edmunds Top Rated Award winners are selected by the Edmunds editorial team based on their informed opinion gathered during their vehicle testing and ranking process. Edmunds’ editors selected the overall winners from a group of finalists that consisted of each of the highest-ranked eligible new vehicles in their classes. Eligible vehicles underwent the full Edmunds testing process and were rated based on driving, comfort, interior, tech, storage and value. See more at: Edmunds.com/toprated.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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Tuesday, December 15, 2020

KIA RIO NAMED “BEST CPO VALUE IN AMERICA” BY VINCENTRIC

Stylish Sedan Honored in the Subcompact Category

  • Rio recognized for high value and long-term low cost of ownership versus others in its segment
  • Vincentric award underscores Kia’s outstanding long-term reliability coupled with an outstanding warranty

IRVINE, Calif., December 15, 2020 – The sporty Rio sedan has been honored as a 2021 Vincentric “Best Certified Pre-Owned Value in America” award winner in the Subcompact category.  With an ownership cost 2.8-percent lower than expected for its segment, Rio outperformed seven competitors to clinch the win.

“Rio being honored as a ‘Best CPO Value in America’ by Vincentric is validation of Kia’s winning ‘Give It Everything’ spirit,” said Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America.  “Kia’s commitment to reliability, innovation and driver satisfaction ensures Kia vehicles withstand the test of time.”

Vincentric, a leading source of cost-of-ownership data and analysis within the automotive industry analyzed over 15,000 vehicle configurations using eight cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. The costs were measured after incorporating the specific certified pre-owned warranty offered by the manufacturer while also applying mileage requirements necessary to be authorized as an OEM CPO vehicle. Each CPO vehicle was evaluated in all 50 states plus Washington DC, with the assumption that each would be driven 15,000 miles annually over five years.

“The Kia Rio had a best-in-class performance in the 2021 Vincentric Best CPO Value in America Awards, helped by its low maintenance and repair costs,” said David Wurster, President of Vincentric.  The Rio proved its strong CPO value by outperforming its competitors in the Subcompact segment, making it a smart choice for consumers.”

KMA’s CPO program accepts only Kia vehicles that are five years or newer with fewer than 60,000 miles on the odometer, and requires a meticulous 164-point Quality Assurance inspection by certified Kia technicians.  CPO vehicles also come with a 10-year /100,000-mile limited powertrain warranty1 and 12-month /12,000 mile-Platinum Coverage2.  Whether it’s sporty sedans or undeniably capable SUVs and CUVs that drivers dream of, customers get a great price matched with superb quality, bypassing the stress, risk and uncertainty that typically comes with buying a previously owned vehicle.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

   

1 The Kia CPO 10-year/100,000-mile limited warranty program begins on the original in-service date of vehicle and odometer mile “0.” The limited warranty program includes the remainder of roadside assistance, powertrain coverage and the New Vehicle Limited Warranty (Basic). See retailer for details or go to kia.com.

2 Platinum Coverage begins on the vehicle purchase date and odometer reading on purchase date. Platinum Coverage is limited; for exact coverages, exclusions and limitations, please review CPO contract or see retailer for details.

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Thursday, December 10, 2020

KIA SELTOS AND TELLURIDE EARN THREE TOP HONORS IN 2021 KELLEY BLUE BOOK BEST BUY AWARDS

Seltos Wins Best New Model and Best Subcompact SUV, Telluride is a Repeat Winner

  • All-new Seltos follows in footsteps of successful Telluride with two category wins
  • Telluride is named “Best Three-Row Midsize SUV” for second consecutive year

IRVINE, Calif., December 10, 2020 – The Kia Seltos has been named a winner in two categories of Kelley Blue Book’s 2021 Best Buy Awards, earning the top spot in both the Best New Model and Subcompact SUV segments. Meanwhile, the Telluride beat the competition for the second year in a row to earn the title of Best Three-Row Midsize SUV.

“The Kelley Blue Book Best Buy Awards are highly regarded among consumers and the industry and we’re incredibly honored to be included again,” said Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America. “We’re proud the experts at KBB.com have taken notice the Telluride isn’t just a one-hit wonder for the Kia brand – its award-winning formula is being infused into our newer models and the Seltos is proof positive that it’s translating well across the lineup.”

Following on the heels of the wildly popular and successful Telluride, the 2021 Seltos complements Kia’s robust SUV lineup, slotting in between the Soul and Sportage. With a comfortable and tech-savvy cabin, a choice of two well-tested engines, and an available all-wheel drive system, the Seltos is a true contender in one of the fastest growing segments in the industry.

“When it comes to space, style and substance, the 2021 Kia Seltos is the whole package, making it the new benchmark in the subcompact SUV segment and this year’s Best New Model,” said Jason Allan, director of editorial for Kelley Blue Book. “It follows in the footsteps of its sibling, Telluride, which was last year’s top pick and continues to impress on many of the same fronts but on a larger scale.”

To select the winners of the Best Buy Awards, Kelley Blue Book evaluated more than 300 new models available for 2021, with a specific emphasis on the best combination of quality, safety, comfort, driving dynamics, dependability, low ownership costs and affordability. As part of their decision-making process, Kelley Blue Book’s experts also analyze a wide array of vehicle-related data, including vehicle pricing, 5-Year Cost to Own data, consumer reviews and ratings, and vehicle sales information. These prestigious awards provide a helpful service by allowing shoppers to narrow their new-car consideration list and purchase a new vehicle with confidence.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

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Tuesday, December 8, 2020

KIA’S JULIE KURCZ NAMED TO AUTOMOTIVE NEWS’ LIST OF 100 LEADING WOMEN IN NORTH AMERICAN AUTO INDUSTRY

Kurcz’s Outstanding Achievements in Product Quality Spotlighted

  • 36-year auto industry veteran has helped Kia become the number one ranked mass-market brand in J.D. Power’s Initial Quality Study for six consecutive years
  • Recent effort on Telluride credited with SUV’s historic award-winning success

IRVINE, Calif., December 8, 2020 – Julie Kurcz, executive director of product quality for Kia Motors America, has been named to the Automotive News 100 Leading Women in the North American Auto Industry for 2020. The list, compiled every five years since 2000 by a team of Automotive News editors and reporters, is comprised of talented and influential women of various disciplines who make a significant impact on the automotive industry. Kurcz is being recognized for the second time.

“This remarkable achievement is well-deserved, but not entirely surprising,” said Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America. “Julie has been a key player in Kia’s incredible success story and is responsible for our brand earning several major accolades in product quality and reliability. We are very proud of her and remain thankful for the talent and leadership she brings to the Kia team every day.”

Julie’s fascination for the automobile sparked at a very early age when she would spend time working with her engineer father in the garage. After college, she shifted smoothly into the auto industry as a manufacturing engineer, and in 2009, she joined Kia with the hopes to help transform the brand into an industry leader in quality and craftsmanship. More than up to the task, Julie has been a key contributor to Kia’s meteoric rise and its world-class model line here in the U.S. Her knowledge, work ethic, and attention to detail were significant factors in Kia becoming J.D. Power’s highest ranked mass market brand in initial quality for six consecutive years.

“I’ve been with Kia for 11 years now and there are so many wonderful moments I’ve experienced along the way, but the launch of the Telluride was a particularly great source of pride for me,” said Kurcz. “Having the opportunity to work with a great team and make a personal contribution to such an amazing vehicle is a highlight in my career, and it has been a privilege to be a part of the Kia team and the evolution of the brand.”

To compile the list, the selection committee focuses on women who make influential decisions within their organizations.  Consideration is based on the size and importance of the candidate's business, the health and direction of the business, and the overall arc of the candidate’s career.  Emphasis is put on women in key product-development and manufacturing roles.

“It’s humbling and I’m very honored to be on this list of such accomplished women,” said Kurcz.  “It’s very inspiring for me to read the background and experience of so many diverse and remarkable leaders. To be considered among this group means a lot to me.”

For more information on Automotive News’ 100 Leading Women in the North American Auto Industry, visit https://ift.tt/3mXHmbb.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

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Wednesday, December 2, 2020

KIA WINS FOUR 2021 CONSUMER GUIDE® AUTOMOTIVE BEST BUY AWARDS

Soul, Seltos, Rio and Telluride Take Top Honors in Their Categories

  • Fun and funky Soul named Best Buy in the Subcompact Crossover category for seventh consecutive year
  • Fast selling Telluride sits atop the Midsize Crossover category for second year

IRVINE, Calif., December 2, 2020 — Kia Motors America (KMA) is pleased to announce that Soul (Subcompact Crossover), Seltos (Subcompact Crossover), Rio (Subcompact Car) and Telluride (Midsize Crossover) have been named 2021 Consumer Guide® Automotive Best Buy Award winners.  A seventh consecutive win for Soul marks the longest running streak in the Subcompact Crossover category.

“Claiming four 2021 Best Buy awards reflects Kia’s commitment to innovation, design, safety and driver satisfaction.  Furthermore, the wide range of Kia vehicles honored proves our world-class model line-up offers a vehicle that suits the needs of every driver,” said Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America.  “With Telluride taking top honors for the second time and Soul sweeping its category for an incredible seventh year in a row, the Kia brand continues to demonstrate its ‘Give It Everything’ spirit.”

Consumer Guide editors log more than 100,000 miles every year evaluating vehicles using objective criteria such as price, features, performance, accommodations, fuel economy, reliability records, and resale value, to assess each vehicle in real-world driving experiences.

“With four crossovers on the 2021 Consumer Guide Best Buy list, Kia proves it can build vehicles that balance comfort and utility while still delivering strong value,” said Tom Appel, Publisher, Consumer Guide® Automotive.  For more information on the award, visit https://ift.tt/2ix14Kn.   

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

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Tuesday, December 1, 2020

KIA MOTORS AMERICA’S MOMENTUM CONTINUES WITH SELLING-DAY ADJUSTED YEAR-OVER-YEAR SALES INCREASE OF 8.3-PERCENT

Kia Makes Gains Despite Fewer Selling Days in November and a Declining U.S. Market; Telluride SUV Posts Best-Ever November Sales

IRVINE, Calif., December 1, 2020 – Building upon record breaking sales in October, Kia Motors America announced November sales of 47,897 units in a month that saw fewer selling days and consumers increasingly staying home due to the COVID-19 pandemic.

Kia’s wide range of light trucks – Soul, Seltos, Sportage, Sorento, Telluride and Sedona – accounted for 65-percent of November retail sales volume. November also saw an uptick in midsize sedan sales performance, with the all-new K5 posting an 8.1-percent year-over-year increase in a segment that experienced an 11-percent decrease in sales year-over-year.

“Despite increased restrictions imposed nationwide due to the pandemic, Kia sales were brisk throughout November,” said Bill Peffer, vice president, sales operations, Kia Motors America. “And just like with Telluride, dealers are reporting that 2021 Sorento models are being sold before they are unloaded off delivery trucks. As we move into the last month of 2020, we are confident that the increased attention generated by Sorento and the entire Kia model line-up will propel Kia well into the first quarter.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

 

MONTH OF NOVEMBER

YEAR-TO-DATE

Model

2020

2019

2020

2019

Rio

1,728

1,692

21,875

22,817

Forte

6,860

7,709

77,878

87,974

Optima

104

6,568

48,460

89,482

Cadenza

99

184

1,136

1,393

Stinger

847

1,057

11,652

12,827

K5

7,437

N/A

25,627

N/A

K900

22

32

272

360

Soul

4,767

6,713

66,416

91,101

Niro

1,144

2,238

15,900

22,183

Seltos

5,122

N/A

40,173

N/A

Sportage

7,039

8,125

76,428

80,852

Sorento

2,938

7,899

69,262

88,632

Telluride

8,993

6,824

65,305

52,108

Sedona

797

1,463

11,957

14,380

Total

47,897

50,504

532,341

564,109

Press Release Information Accuracy Disclaimer

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Hyundai Motor Group to Lead Charge into Electric Era with Dedicated EV Platform ‘E-GMP’

  • Hyundai Motor Group reveals E-GMP, its first dedicated BEV platform, for next-generation BEV line-up·       BEVs based on E-GMP can provide range over 500km on a full charge (WLTP) and be charged up to 80% within 18 minutes through high-speed charging
  • High performance model based on E-GMP will accelerate from zero to 100kph in less than 3.5 seconds, with top speed of 260kph
  • Components optimize driving dynamics and safety, and maximize cabin space
  • Integrated Power Electric system includes world’s first multi-charging (400V/800V) and bi-directional power conversion function
  • Platform modularization and standardization enable rapid and flexible development depending on customer needs·       Hyundai Motor Group plans to introduce 23 BEV models and sell 1 million BEV units worldwide by 2025

SEOUL, December 2, 2020 — Hyundai Motor Group has unveiled its new Electric-Global Modular Platform (E-GMP), a dedicated battery electric vehicle (BEV) platform. Revealed online today during an ‘E-GMP Digital Discovery’ event, the platform will serve as the core technology for Hyundai Motor Group’s next-generation BEV line-up.

The event was broadcasted through the Group’s official YouTube channel and Channel Hyundai, an online global content platform.

From 2021, the E-GMP will underpin a range of dedicated new BEVs, including Hyundai Motor Company’s IONIQ 5; Kia Motors Corporation’s first dedicated BEV to be revealed in 2021; and a series of other models.

Designed exclusively for BEVs, E-GMP provides various advantages compared to the Group’s existing platforms, which have each been engineered predominantly to accommodate internal combustion engines. Benefits include increased development flexibility, powerful driving performance, increased driving range, strengthened safety features, and more interior space for occupants and luggage.

“Today our front-wheel driven Hyundai and Kia BEVs are already among the most efficient ones in their segments,” said Albert Biermann, President and Head of R&D Division for Hyundai Motor Group.   “With our rear-wheel driven based E-GMP, we are extending our technological leadership into segments where customers demand excellent driving dynamics and outstanding efficiency.”

“E-GMP is the culmination of years of research and development and brings together our most cutting-edge technologies. Our BEV line-up will evolve and be strengthened by this innovative new platform,” said Fayez Abdul Rahman, Senior Vice President of Vehicle Architecture Development Center for Hyundai Motor Group.

Maximizing development flexibility through modularization and standardization

E-GMP reduces complexity through modularization and standardization, allowing rapid and flexible development of products which can be used across most vehicle segments, such as sedans, SUVs and CUVs. Moreover, flexible development can satisfy various customer needs for vehicle performance. Among these, a high performance model will accelerate from zero to 100kph in less than 3.5 seconds and achieve a maximum speed of 260km/h.

E-GMP will be highly effective in expanding the Group’s EV leadership position as it will enable the company to enlarge its EV line-up over a relatively short period through modularization and standardization.

Designed for Driving Performance, Safety and Maximized Space

E-GMP is engineered to offer improved cornering performance and driving stability at high speed. This is due to optimal weight distribution between front and rear, a design which enables a low center of gravity thanks to its low-mounted battery pack, and the adoption of electric motors located in the space previously occupied by an engine.

The high-speed electric motor raises the driving performance of E-GMP vehicles. A five-link rear suspension system, which is typically used for mid and large sized vehicle segments, and the world’s first mass-produced integrated drive axle (IDA), which combines wheel bearings with the drive shaft to transmit power to the wheels, enhance ride comfort and handling stability.

The platform secures battery safety through a battery support structure made of ultra-high strength steel. Hot-stamped steel components surround this structure for additional rigidity. Collision energy can be absorbed efficiently thanks to energy-absorbent sections of the body and chassis, effective energy load paths, and a central section of the battery pack tightly bound to the vehicle body.

Moreover, by strengthening the structure of the load support section, located in front of the dashboard, engineers have been able to minimize collision energy to the power electric system and battery. The A-pillar’s load distribution structure also prevents deformation of the passenger cell.

E-GMP maximizes interior space through its long wheelbase, short front and rear overhangs and slim cockpit module. With the battery pack mounted beneath the floor, the E-GMP creates a flat floor for the cabin. This provides more legroom for passengers, while enabling various arrangements for the front and rear seats.

The battery pack itself – mounted between the front and rear wheel axles – will be the most power-dense system that Hyundai Motor Group has ever created. This is partly thanks to its enhanced cooling performance, a result of a new separate cooling block structure which helps make the battery pack more compact. With energy density enhanced by around 10% compared to existing EV battery technology, the battery packs are lighter, can be mounted lower in the body, and liberate more cabin space.

Efficient and Powerful Electrification System

The E-GMP’s compact new power electric (PE) system consists of a powerful motor, EV transmission and inverter. These three components are integrated into a single compact module. This ensures powerful performance by raising the motor’s maximum speed by up to 70 percent compared to existing motors. The high-speed motor is smaller than other motors while providing comparable performance, and it gives efficiencies in both space and weight.

Additionally, a standardized battery system can be tuned to offer performance appropriate for a specific vehicle segment, to maximize driving range, or to meet various customer needs.

The motor is controlled by the inverter power module, which adopts silicon carbide (SiC) semiconductors. This motor can enhance system efficiency by around 2~3 percent, which means the vehicle can be driven for approximately 5 percent longer on the same battery energy.

E-GMP relies on the rear wheel for propulsion. Customers will be able to choose between rear-wheel and all-wheel drive configurations; models with the latter can be equipped with an additional motor. The all-wheel drive system includes an EV transmission disconnector, which can control the connection between the additional motor and front wheels, and switch between two-wheel and all-wheel drive modes to enhance efficiency by offering the ideal level of power or performance for current driving conditions.

All vehicles developed with the E-GMP platform use a standardized single type of battery module. This module is composed of pouch-type standard cells and can be packed in different quantities as required for each vehicle.

Multi (800V and 400V) and Bi-Directional Charging System

Most existing EVs and the fast-charging infrastructure provide 50kW~150kW charging for EVs equipped with a 400V system; however, the development of 800V infrastructure, with up to 350kW charging, will gradually enable even more fast-charging.

In line with this trend, Hyundai Motor Group has invested in IONITY, Europe’s leading high-power charging network, as a strategic partner and shareholder. IONITY operates 298 high-power charging (HPC) stations – using a charging capacity of up to 350 kW – along highways in European countries. The company plans to increase this number to 400 HPC stations by 2022, including 53 currently under construction.

E-GMP offers 800V charging capability as standard and enables 400V charging, without the need for additional components or adapters. The multi-charging system is a world’s first patented technology which operates the motor and the inverter to boost 400V to 800V for stable charging compatibility.

A BEV based on E-GMP is capable of a maximum range of over 500km with a fully charged battery, according to the Worldwide Harmonized Light-duty vehicle Procedure (WLTP). Moreover, it can high-speed charge up to 80 percent in just 18 minutes and can add up to 100km of driving range in just five minutes.

Unlike previous BEVs, which only accept one-way charging, the E-GMP’s charging system is more flexible. The E-GMP’s newly developed Integrated Charging Control Unit (ICCU) represents an upgrade from existing On-Board Chargers (OBC), which typically only allow electricity to flow in a single direction from an external power source. The ICCU enables a new vehicle-to-load (V2L) function, which can additionally discharge energy from the vehicle battery without additional components. This enables BEV based on the E-GMP to operate other electric machinery (110 / 220V) anywhere. The system can even be used to charge another EV.

The new V2L function can supply up to 3.5kW of power and operate a mid-sized air conditioner unit and a 55-inch television for up to 24 hours.

E-GMP to underpin future EV sales growth worldwide

Hyundai Motor Group has put in considerable effort to prepare for the era of electrification. Kia Motors Corporation launched its first mass-produced BEV in 2011, the Ray EV, in Korea, with the Soul EV sold in global markets from 2014. The Group completed the introduction of a mass production system for all electrified vehicles in 2015, including those with HEV, PHEV, BEV, and FCEV.

The E-GMP will underpin Hyundai Motor Group’s plans to introduce a total of 23 BEV models including 11 dedicated BEV models, and sell more than 1 million BEVs worldwide by 2025. As part of its BEV vision, Hyundai Motor Company launched its dedicated ‘IONIQ’ BEV brand in August 2020, which includes three dedicated BEV models, the IONIQ 5,6 and 7 by 2024. This currently covers various vehicle segments.

Kia is also undergoing a transformation for the era of electrification, based on its ‘Plan S’ mid-to-long term strategy. In September, Kia announced plans to increase the share of BEV sales volumes as a proportion of total sales to 20 percent by 2025. The company also recently published an early image of seven dedicated BEV models to be released sequentially by 2027.

About Hyundai Motor Group 

Hyundai Motor Group is a global corporation that has created a value chain based on automobiles, steel, and construction and includes logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s automobile brands include Hyundai Motor Co. and Kia Motors Corp and Genesis. Armed with creative thinking, cooperative communication and the will to take on all challenges, we are working to create a better future for all. 

More information about Hyundai Motor Group, please see: www.hyundaimotorgroup.com 

Visit the Kia Motors Global Media Center for more information: www.kianewscenter.com 

Contact: 

Jin Cha 
Global PR Team / Hyundai Motor Group 

sjcar@hyundai.com 

+82 2 3464 2128 

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ALL-NEW KIA SORENTO EMBARKS ON A CROSS-COUNTRY JOURNEY FROM CALIFORNIA TO NEW YEAR’S EVE IN NEW YORK CITY’S TIMES SQUARE

Rugged New Kia SUV Will Deliver the Iconic “2021” Numerals Just in Time for the Ball Drop

  •  Road trip includes stops at Kia dealerships in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey and New York
  • National Geographic will capture some of the inspirational people and places they encounter along the way, telling their stories through National Geographic’s iconic visual storytelling
  • Kia will honor frontline workers for their hard work and dedication throughout the pandemic by hosting them and their families in Times Square on New Year’s Eve

IRVINE, Calif., December 1, 2020 – Heralding the arrival of the all-new 2021 Sorento, Kia Motors America is accelerating the countdown to the New Year with a coast-to-coast tour of the U.S. The fourth generation Sorento, Kia’s newest SUV will haul the “2021” New Year’s Eve numerals from the brand’s headquarters in Irvine, CA, to Times Square in New York City for installation at the top of One Times Square. At select points along the route, National Geographic will document the Sorento’s journey as well as bring the stories from these locations to life through photography and video.

“New Year’s Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year’s Eve in Times Square to people nationwide. This will also be a reminder that we’re all in this together and that the New Year brings new opportunities and excitement,” said Russell Wager, director, marketing operations, Kia Motors America.

The road trip will culminate in Times Square, where for three days after arriving, the “2021” numerals will be part of a larger vehicle display before being installed at the top of One Times Square for the iconic New Year’s Eve Ball Drop, with Kia as the Official Countdown Sponsor. On December 31, a new creative campaign featuring the all-new Sorento will debut during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021, on ABC. And to recognize and thank them for their hard work and dedication, Kia will host frontline workers and their families in Times Square so they can ring in the New Year. The frontline workers will be shuttled to and from the festivities by a fleet of Sorento SUVs.

With the “2021” numbers in tow, the Sorento departed Kia’s Orange County headquarters with arrival in Times Square set for December 21. Along the way, the Sorento will stop at Kia dealerships in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey and New York.

Throughout the road trip and including all activities in Times Square, Kia will adhere to CDC recommended protocols regarding face masks and social distancing guidelines.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

# # #

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