Stylish Sedan Honored in the Subcompact Category
- Rio recognized for high value and long-term low cost of ownership versus others in its segment
- Vincentric award underscores Kia’s outstanding long-term reliability coupled with an outstanding warranty
IRVINE, Calif., December 15, 2020 – The sporty Rio sedan has been honored as a 2021 Vincentric “Best Certified Pre-Owned Value in America” award winner in the Subcompact category. With an ownership cost 2.8-percent lower than expected for its segment, Rio outperformed seven competitors to clinch the win.
“Rio being honored as a ‘Best CPO Value in America’ by Vincentric is validation of Kia’s winning ‘Give It Everything’ spirit,” said Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America. “Kia’s commitment to reliability, innovation and driver satisfaction ensures Kia vehicles withstand the test of time.”
Vincentric, a leading source of cost-of-ownership data and analysis within the automotive industry analyzed over 15,000 vehicle configurations using eight cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. The costs were measured after incorporating the specific certified pre-owned warranty offered by the manufacturer while also applying mileage requirements necessary to be authorized as an OEM CPO vehicle. Each CPO vehicle was evaluated in all 50 states plus Washington DC, with the assumption that each would be driven 15,000 miles annually over five years.
“The Kia Rio had a best-in-class performance in the 2021 Vincentric Best CPO Value in America Awards, helped by its low maintenance and repair costs,” said David Wurster, President of Vincentric. The Rio proved its strong CPO value by outperforming its competitors in the Subcompact segment, making it a smart choice for consumers.”
KMA’s CPO program accepts only Kia vehicles that are five years or newer with fewer than 60,000 miles on the odometer, and requires a meticulous 164-point Quality Assurance inspection by certified Kia technicians. CPO vehicles also come with a 10-year /100,000-mile limited powertrain warranty1 and 12-month /12,000 mile-Platinum Coverage2. Whether it’s sporty sedans or undeniably capable SUVs and CUVs that drivers dream of, customers get a great price matched with superb quality, bypassing the stress, risk and uncertainty that typically comes with buying a previously owned vehicle.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*
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*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.
1 The Kia CPO 10-year/100,000-mile limited warranty program begins on the original in-service date of vehicle and odometer mile “0.” The limited warranty program includes the remainder of roadside assistance, powertrain coverage and the New Vehicle Limited Warranty (Basic). See retailer for details or go to kia.com.
2 Platinum Coverage begins on the vehicle purchase date and odometer reading on purchase date. Platinum Coverage is limited; for exact coverages, exclusions and limitations, please review CPO contract or see retailer for details.
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Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.
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