KIA MOTORS AMERICA RECORDS HIGHEST ANNUAL RETAIL SALES TOTAL IN COMPANY HISTORY IN 2020

• Retail deliveries of Kia vehicles climbed 3.1-percent over 2019 in the face of a down market and strategically lower incentives
• Telluride and Seltos SUVs reach highest monthly sales totals to date in December

IRVINE, Calif., January 5, 2021 – On the strength of best-ever monthly performances from the Telluride and Seltos SUVs, Kia Motors America today announced December 2020 sales of 53,764 units, a 4.9-percent increase over the same period last year. In total, Kia sold 586,105 vehicles in the U.S. in 2020, with light trucks – Soul, Seltos, Sportage, Sorento, Telluride and Sedona – accounting for 62-percent of the annual volume (up from 58-percent in 2019).

In addition to the highest-ever U.S. retail sales total in company history, Kia’s strong 2020 performance in the U.S. included:

• Best-ever annual sales of the popular Telluride SUV and Niro EV
• Record-setting annual retail sales of the Sportage SUV
• Sales of the all-new K5 midsize sedan increasing for four consecutive months after launch

“In the face of the pandemic, Kia saw substantial growth this past year, outpacing the industry by a significant margin on our way to a historic retail sales performance by our dealer network,” noted Bill Peffer, chief operating officer & executive vice president, Kia Motors America. “Telluride continued to capture consumer attention and our network of dealer partners kept consumers interested in the brand and propelled Kia’s sales growth. With five all-new or significant redesigned vehicles set for introduction this year, Kia will continue delivering world-class products that demand increased levels of consideration from our current and potential new customers.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 750 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and K5 are assembled in the United States from U.S. and globally sourced parts.

	MONTH OF DECEMBER		YEAR-TO-DATE
Model	2020	2019	2020	2019
Rio	2,052	2,144	23,927	24,961
Forte	7,119	7,635	84,997	95,609
Optima	24	7,141	48,484	96,623
K5	6,029	N/A	31,656	N/A
Cadenza	129	237	1,265	1,630
Stinger	904	1,034	12,556	13,861
K900	33	30	305	390
Soul	5,446	6,932	71,862	98,033
Niro	1,534	2,284	17,434	24,467
Seltos	6,107	N/A	46,280	N/A
Sportage	7,915	8,426	84,343	89,278
Sorento	5,415	7,319	74,677	95,951
Telluride	9,824	6,496	75,129	58,604
Sedona	1,233	1,551	13,190	15,931
Total	53,764	51,229	586,105	615,338

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