Kia Motors America’s Donation Will Provide Housing and Supportive Services to America’s Homeless Youth
- Kia will sponsor a virtual event on May 17 entitled “Night of Covenant House Stars,” featuring Jon Hamm, Dolly Parton, Ryan Reynolds, Robin Roberts, Meryl Streep and more
- Kia’s donation is the brand’s latest “Accelerate The Good” initiative which includes homeless youth assistance, college scholarships and pandemic relief
IRVINE, Calif., May 10, 2021 – Continuing its efforts to “Accelerate The Good,” Kia Motors America (KMA) today announced a $250,000 donation to Covenant House, the largest, primarily privately-funded charity in the U.S. dedicated to helping homeless and trafficked youth.
KMA will also sponsor a special virtual event – “Night of Covenant House Stars” – on Monday, May 17, where celebrities will offer messages of hope and inspiration to young people. The event will honor, recognize and celebrate the resilience of young people experiencing homelessness during the COVID-19 pandemic.
“Now more than ever, it is critical that the homeless youth population get not only the shelter and medical care it needs, but also the social and emotional support it deserves, and Kia is proud to continue supporting Covenant House,” said Russell Wager, vice president, marketing, Kia Motors America.
KMA’s support of Covenant House is the latest extension of its “Accelerate The Good” charitable initiative, which has provided more than $2.5 million to underserved communities since 2019 when the Great Unknowns Scholarship was established. At the onset of the pandemic, KMA made two separate $1 million donations to organizations that support America’s homeless youth population. Additionally, KMA Team Member volunteers assembled personal protective equipment (PPE) at Kia’s manufacturing plant in Georgia, ultimately delivering more than 550,000 face shields to hospitals and medical centers in need across the country.
“The homeless youth population is often forgotten and ignored, but with donations and support from organizations like Kia, we are able to let them know they are seen and heard,” said Covenant House president & CEO, Kevin Ryan. “These young people deserve every opportunity to live full productive lives and Kia’s support enables Covenant House to provide the shelter, counseling and mentoring they need to get them back on track.”
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Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in America.*
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